Episode 9: Bill Gross of eXp Realty of California

Host: John Thompson

Guest: Bill Gross

In this episode of Nurturing Success, John Thompson sits down with Bill Gross, a high-performing real estate professional and probate expert who also hosts several podcasts. Bill shares his unique perspective on real estate as a critical part of a three-sided balance sheet for building wealth. With a passion for empowering professionals and consumers alike, Bill dives into how financial advisors can better collaborate with real estate experts to provide more holistic advice to their clients.

💡 What You'll Learn:

• Why real estate is a key component of long-term wealth building

• How probate and inheritance impact property transitions—and the opportunity for advisors

• Bill’s approach to growing his brand through podcasting and YouTube

• How real estate professionals and financial planners can better collaborate

• The mindset shift advisors need to embrace real estate as part of the planning conversation

• Practical tips for building content, leveraging YouTube, and growing influence authentically

⏱ Timestamps:

• [00:00] John introduces the guest: Bill Gross

• [01:00] What Bill is grateful for—his grandkids and designing life around them

• [02:30] The importance of real estate in a three-sided balance sheet

• [05:00] Why probate is overlooked and how Bill built a niche there

• [08:00] How financial advisors can support clients in real estate transitions

• [10:00] Content creation: why Bill started podcasting and creating video

• [13:00] Tips for professionals looking to grow their influence online

• [16:00] Final advice on collaborating and staying top of mind

🔗 Resources & Mentions:

• Bill Gross’s YouTube Channel & Podcasts (search “Bill Gross Probate”)

• Real estate as part of financial planning conversations

• Probate marketing and education

Connect with Us: Reach out to Bill with your questions or feedback. Contact Bill Here

Follow us on social media for the latest updates and additional insights. @smplmortgage

If you enjoyed this episode, please like, share, and subscribe to Nurturing Success for more insights from industry leaders. Stay tuned for the next episode, where we continue to explore successful financial strategies and practices. If you're interested in being our next guest, please reach out to [e-mail] to schedule your visit.