EP#04 The Zomato Playbook: Scaling Fast, Winning Smart in India's Food War

In this episode of NXT on Strategy, host Nivya uncovers the bold strategies that helped Zomato rise from a restaurant listing site to a food delivery giant in one of the world’s most competitive markets. From hyperlocal execution and viral marketing to acquisitions and IPOs, Zomato’s journey is a masterclass in scaling smart. Tune in to explore how content, culture, and calculated risk-taking helped Zomato lead India’s food tech revolution — and what every business can learn from their playbook.