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May 13, 2025 42 mins

It’s graduation season, and in this episode, we explore a groundbreaking university class that is changing how students learn about Client Advisory Services. Recorded live at Utah Valley University, Intuit’s Jaclyn Anku interviews Accounting Professor David Waite, Brittany Brown, CEO of LedgerGurus, and Dan Luthi, Partner and COO at Ignite Spot. They discuss a pioneering new class that integrates real-world case studies and hands-on technology training, with a strong emphasis on soft skills and emotional intelligence. The curriculum includes the 'Game of Urban Edge,' a 4-month case study that simulates real-life accounting scenarios, while emphasizing critical thinking, problem-solving, and communication skills - essential for building strong client relationships. Learn how Professor Waite developed the class, how Brittany and Dan became involved, and hear stories of students who are now considering Client Advisory Services as their career path after graduation. Don’t miss this inspiring story about the next generation of the accounting industry. For more information and full show notes, visit firmofthefuture.com

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