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September 9, 2025 46 mins

Private equity and accounting. Let’s talk about it. Hosts Ted Callahan and Jessica McCracken talk with Jacob Schoeder, founder and CEO of Asecend Consulting about what private equity investment means for accounting, if this is a phase or a durable reality in the industry, and other growth strategies available for firms. The trio talks about what role innovation plays in determining growth strategies and what firm leaders must consider when thinking about private equity investments. Don’t miss Jacob’s session at Intuit Connect, where he will deep dive growth strategies outside of private equity with a panel of firm leaders who have chosen other paths. For full show notes, visit firmofthefuture.com

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