Turning feedback into innovation

Intuit receives over 15,000 pieces of feedback specifically from accountants every year. What in the world do we do with it all? In this episode of 'On the Books,' Ted Callahan and Jessica McCracken are joined by Karla Uribe, Director of Accountant Product at Intuit,, to delve into the essential role of accountant feedback in product development. Karla shares how her team collects and prioritizes feedback, ranging from strategic insights to specific usability concerns, to guide the product roadmap. The conversation underscores the iterative process of product development and the role of Minimum Viable Products (MVPs) to ensure the product meets the needs of the accounting community. Karla also highlights the importance of deep customer empathy and the strong partnership between Intuit and the accounting community. For full show notes, visit firmofthefuture.com