In this episode, Patrick and Craig sit down with Bob Finlayson, Co-Founder of Bold Marketing and Communications, and delve into the intricacies of running a successful marketing agency.
Bob shares his journey from working at top agencies in Silicon Valley to founding Bold. We discuss the evolution of marketing tools and channels, the impact of AI on marketing, and the importance of understanding the customer journey. Bob also offers valuable advice for those looking to start their own agencies, stressing the significance of experience, networking, and adaptability.
You'll gain insights into the changing landscape of marketing, the rise of social media and influencer marketing, and how senior-level experience ensures quality client work.
Connect with Bob: Bob@boldmarcom.com
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This episode is brought to you by TalentNet and MahaloHub.
TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at TalentNetMedia.com.
For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard.
Check Mahalohub out at www.mahalohub.com.
Advice for Aspiring Agency Founders, Marketing Evolution and AI Impact, The CMO's Hot Seat: Challenges and Tenure, Evolving Marketing Channels: From Journalism to TikTok, Hiring for New Skills in a Changing Landscape, The Importance of Adaptability in Marketing, Navigating Meta's Advertising Platform, The Rise of Influencer Marketing, Identifying and Leveraging Influencers, Senior Leadership in Marketing Agencies, Advice for Aspiring Agency Founders
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