In this episode, we sit down with Carrie Corbin, Co-Founder and Managing Partner of Hope Leigh Marketing. Carrie shares her journey from her extensive experience in employer branding roles at major companies like AT&T, Samsung, and Dell, to founding her own agency. We discuss the nuances of recruitment marketing versus traditional marketing, the importance of storytelling in job postings, and the challenges of blending employer branding efforts with technology. Carrie also touches on the significance of diversity and inclusion in her work and her company's unique global approach. Tune in to gain insights on effective employer branding strategies and the evolving landscape of recruitment marketing.
00:00 Introduction and Weather Talk
01:32 Groundhog Day and Theories
03:01 Introducing Carrie Corbin
06:19 Carrie's Career Journey
11:30 Challenges and Surprises in Starting an Agency
11:55 Employer Branding and Recruitment Marketing
21:14 The Importance of Job Postings
26:23 Expanding Beyond Talent Acquisition
29:18 Conclusion and Farewell
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Contact us at podcast@mahalohub.com
This episode is brought to you by TalentNet and MahaloHub.
TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.
For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard.
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