Omnichannel expert Justin Kulovsek joins Scott Thompson and shares how Medical Affairs teams can simplify their approach when it comes to Omnichannel. Learn how to effectively engage HCPs, KOLs, and other key audiences without overcomplicating your efforts. Justin shares practical tips on leveraging existing tools and creating personalized, impactful content across channels like email, CRM, social media, and more. Whether you're just starting your omnichannel journey or looking to optimize your strategy, this episode offers valuable insights to drive medical excellence. Connect with Justin on LinkedIn: https://www.linkedin.com/in/justinkulovsek or visit: https://www.omnichannelconsultant.com OnPoint: The Medical Excellence Podcast, delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs. #MedicalAffairs #Omnichannel #HCPengagement #MedicalExcellence #DigitalStrategy
(00:00) Introduction and Guest Overview
(03:21) Defining Omnichannel in Medical Affairs
(06:57) Implementing Omnichannel Strategies
(22:49) Leveraging Social Media for HCP Engagement
(27:19) Balancing Omnichannel Strategies and MSL Roles
(29:14) Foundations for Effective Digital Communication
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