Jon and Sarah run PHLster Holsters, makers of the Enigma, other holsters, and groundbreaking education about how to carry comfortably.
Timeline:
- 0:00 - The journey to making holsters
- 7:58 - What was the need PHLster was responding to?
- 17:34 - When did Sarah know the Enigma was going to be good?
- 35:57 - How much of a breakthrough was the Enigma for PHLster?
- 41:35 - Education and holster fitment as a science
- 49:28 - What's wrong with telling people to dress around the gun
- 58:13 - The importance of online communities
- 1:08:52 - The dynamic around gun products marketed to women
- 1:20:21 - Social media as a design and manufacturing tool
- 1:29:48 - Nobody goes to the anti-gun range
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