Optimized Online Marketing Podcast

Evergreen vs Closed Launches 🌿🚪— Which One’s Right for You?

In this episode of the Optimized Online Marketing podcast, I’m diving into one of the biggest questions I get asked: Should your offer be evergreen (open all the time) or closed-door (only available during specific launches)?

I’ll walk you through: ✨ The real pros and cons of each model ⚡ Why urgency alone isn’t enough to drive sales 🚫 When a closed-door launch might ac...

In this episode of the Optimized Online Marketing Podcast, I break down what you really need to have in place before you start list building. Spoiler alert: don’t build your list too soon! I share what to do instead so that your list attracts the right people—people who are actually excited to buy from you.

✅ Learn what a lead magnet is and how to make yours irresistible ✅ Set up an email nurture sequence that naturally leads to yo...

In this episode of the Optimize Online Marketing podcast, we’re flipping the script on what it means to create a valuable online offer. Forget the massive, 12-module signature course — your audience might be craving something shorter, simpler, and way easier to finish.

✨ Here's what we cover:

Why shorter, more digestible offers are gaining traction

How small, focused products can lead to MORE wins

The magic of meeting your audience...

Have you ever built something exactly like your audience asked for… only to hear crickets when it was time to launch?

In this episode of the Optimized Online Marketing Podcast, we dive into the surprising truth about customer requests—and how to decode what they really mean.

Here's what we cover:

✨ Why listening to customers doesn’t always mean taking their words at face value 📱 How a request for a mobile app turned out to be some...

We always hear "build your list" — but what if your offer isn’t what people actually want? In today's episode, I’m walking you through 4 must-do steps to validate your offer first, so you can sell with confidence.

You'll learn:

✅ How to know if your offer solves an urgent need ✅ Quick ways to check if there's market demand (free tools!) ✅ Why talking to real humans is non-negotiable ✅ What to do if your idea doesn’t validate (pivo...

This week on the Optimize Online Marketing Podcast, I sat down with Facebook and Instagram ads expert Zach Spuckler—and wow, was it a value-packed conversation!

Zach brings nearly a decade of experience, having managed over $3 million in ad spend and supported over 10,000 entrepreneurs. He also hosts the Not Your Average Marketing Podcast, which has hit over half a million downloads.

But what makes Zach truly stand out is his refre...

Feeling unsure if it’s time to pivot your offer or stick with your original plan? In this episode, I share behind-the-scenes insights from a recent launch and what it taught me about listening to your audience and adjusting when needed. You’ll hear about:

• 🚦 How to know when it’s time to pivot your offer vs. stay the course

• 🎯 The importance of having a clear ideal client avatar—and what happens when you’re attracting two d...

I just hit Episode 10 of the Optimized Online Marketing Podcast—and I’m celebrating this milestone with you! 🎉

In this episode, I’m diving into a truth that’s helped me (and so many others) create consistent content: quantity over quality wins—especially in the beginning.

Here’s what I cover:

✨ Why focusing on more reps will actually help you get better, faster 📸 That iconic story from Atomic Habits about photography students and...

🎉 In this week’s episode of the Optimized Online Marketing Podcast, I’m spilling the tea on my very first beta launch! I shared the behind-the-scenes of running the Optimized Sales Page Challenge and opening the doors to the Optimized Online Community. 🙌

Here are the juicy takeaways:

• 🛠️ Beta launches are essential—they help you validate your offer before going big.

• 💡 It’s okay (and expected!) for things to feel a little...

This episode is all about getting super clear on who your dream client is and what kind of offer they’ll actually say yes to. The big takeaway? Figure out the exact moment they’re ready to buy—like really ready. When you know what’s going on in their life and build an offer that fits, your sales page basically writes itself!

This episode is an excerpt of the Optimized Sales Page Challenge. Sign up at https://optimizedsalespage.com

In this episode of The Optimized Online Marketing Podcast, I dive into the importance of consistency in content creation and when it’s okay (or not okay) to take a break. I share personal insights on forming habits, staying accountable, and overcoming obstacles that often lead to inconsistency in business and content marketing.

Here’s what I covered:

✅ Consistency is K...

Your sales page isn't just a place to sell—it's the blueprint for your entire marketing strategy. 

In this week's podcast episode, I break down the five key ways your sales page can help you build your business blueprint:

✅ Define your Ideal Client Avatar – Speak directly to their pain points & desires

✅ Build a program that truly serves – Tailor your offer to fit your audience's needs

✅ Create a high-converting lead magnet – G...

Learn how to take lessons from in-person customer experiences and apply them to the online world.

In this podcast: ✅ The key elements that define customer experience (and why every moment counts!) ✅ How in-person vs. online interactions impact customer perception ✅ The power of surprise and delight to boost customer satisfaction ✅ Why consistency in content, communication, and service builds trust and loyalty

A seamless, engaging e...

In today's episode, we'll uncover the sweet spot for pricing your product or program.

🎯 Find the perfect “sweet spot” to maximize conversions and customer trust.

🏡 Learn how to use real estate pricing strategies to make your offer more attractive.

💰 Learn my strategy on how to price your: - Signature program - Mini course - Low ticket offer

✨ Plus: - How to leverage testimonials to charge higher prices - How to price your produc...

We're giving away some cool prizes for those tuning in. Take a screenshot and tag @stacybarnesco on Instagram within 24 hours of the podcast launch to win. Here are the full details: PRIZES 🛍️ 1. $100 USD Amazon Gift Card PLUS 1 year of Optimized Online Community membership! (opens in April) 🛒 2. $50 USD Amazon Gift Card PLUS six months of Optimized Online Community membership! (opens in April) 💝 3. Mystery Box (valued at $3...