"Building an IT & Office Technology Company in OC" with Tricia Sanchez

Raised in Santa Ana, Tricia earned a full-tuition scholarship to USC and learned sales the hard way at Xerox. With her husband, she launched what became C3 Tech (Client-Centric Consulting), now a Santa Ana–based leader in copier repair, dark web protection, and managed IT. Tricia opens up about building the company while raising three kids, sweating through the scary seasons, and why service beats size.

We dig into:

• Turning world-class sales training into entrepreneurial momentum

• Building a business at night while keeping a day job—and when to leap

• The 9/11 reset, the 2008 pivot, and breaking from a big manufacturer to control the customer experience

• Hiring for character, keeping culture strong, and learning from mis-hires

• Winning a multi-year County of Orange copier/printer contract covering 1,000+ devices—and outperforming billion-dollar rivals

• Running a business as a married team (EOS, complementary strengths, and boundaries)

• Giving back: AMAC, Working Wardrobes, USC Latino Alumni, and more

• What’s next: succession planning, health, family milestones, and making space for life

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