In this solo episode, I unpack the silent killer of creative momentum: distraction. We live in a world built to hijack our attention: our phones, our feeds, our dopamine loops. It’s not that we’re lazy or unmotivated…it’s that our focus is constantly under attack.
I share my personal struggles with what I call "creative erosion," the mental fragmentation that prevents us from sitting down and getting meaningful work done. This isn’t just about ADHD. It’s about a system that trains us into constant stimulation. If you've ever found yourself unable to read a book, finish an edit, or write a pitch without 17 interruptions, this episode is for you.
I also give you five practical, stimulant-free tools that have radically improved my ability to focus. From raw dog walks (yup, no phone) to the surprising cognitive power of saffron tea. No gimmicks. Just real tools for real creatives.
00:00 Introduction 01:55 The Impact of Dopamine 02:14 Constant Stimulation and Its Effects 03:23 Mental Fragmentation 04:02 Personal Struggles with Focus 05:25 Creative Erosion 05:43 Attention Hijacked 05:50 Avoiding ADHD Medication 06:49 Five Tips for Sharpening Focus 06:54 Creating a Non-Negotiable Routine 07:46 Morning Routine Details 08:32 Importance of Routine 09:17 Weekend Routine Challenges 09:34 Focus Through Walks 11:01 Checklist Therapy 11:22 Using Notes App for Productivity 12:20 Prioritizing Tasks 13:48 Killing Notifications 15:12 Purposeful Phone Checking 15:25 Saffron Tea for Focus 16:07 Benefits of Saffron 17:04 Conclusion and Final Thoughts
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