He designed a flag to unite the world. Instead, he was accused of working with the Illuminati. In this episode, Oskar Pernefeldt — Creative Director at Oatly and the designer behind the International Flag of Planet Earth — opens up about how a simple graduation project turned into a global movement… and a conspiracy theory nightmare. We talk about fame, fear, purpose, and the insane power of symbolism in a divided world.
Watch if you’re curious about the hidden forces that shape culture — and what happens when one idea captures the whole planet.
00:00 Introduction
03:03 Oscar's Background and Nonprofit Work
05:31 The Design and Symbolism of the Planet Earth Flag
09:49 Public Reception and Conspiracy Theories
20:29 Challenges and Goals for the Planet Earth Flag
22:15 Global Unity and National Identity
32:26 Comparing Sweden and the US
33:51 Reflections on American Society and Governance
36:38 Discussing Taxes and Military Service
37:56 Healthcare Systems: Sweden vs. America
38:23 Insurance Woes in America
39:39 Education in Sweden: Beckman's College of Design
43:20 The Creative Industry and Nepotism
46:25 The Privilege of Being in the Creative Industry
54:58 Childhood Experiences and Their Impact
57:34 The Importance of Forgiveness
01:02:02 The Flag of Planet Earth and NASA Involvement
01:13:45 Creative Ecosystem at Oatly
01:14:18 Trust and Decision-Making
01:17:09 In-House Agency vs. External Agency
01:18:10 Pitching Ideas and Taking Risks
01:19:52 Balancing Boldness and ROI
01:22:52 Competition and Market Strategy
01:25:37 Challenges of Passion Projects
01:39:18 Future of Flags and Identity
01:43:01 Rapid Fire Questions and Conclusion
Follow the International Flag of Planet Earth project
Follow Oskar
Follow Arrad (podcast host)
LISTEN / SUBSCRIBE TO THE PODCAST:
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.