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September 5, 2025 102 mins

From Twilight dream sequences to designing visuals for Ariana Grande, Justin Bieber, and the Super Bowl halftime show, Figge has helped shape the visual language of modern entertainment. In this guest episode, we explore how he transitioned from film school to visual effects, pioneered cinematic content for concerts during the rise of LED walls, and helped launch iconic moments like Kanye West’s Glow in the Dark tour.

We also get into how Figge co-founded Possible, a trailblazing studio that builds cinematic experiences for live shows around the globe. Later, we explore his shift into the crypto world, co-founding We Knew and joining Yuga Labs, the creative force behind Bored Ape Yacht Club and Otherside. From NFTs to digital apparel, AI, and composable blockchain assets, this episode is packed with insights for creatives who want to stay ahead of the curve.

 

00:00 Intro 02:46 Early Inspirations and Film School 11:01 Creating Value in Your Career 14:32 Entering the World of Live Events 21:09 The Rise of LED Walls in Concerts 24:56 Kanye West's Glow in the Dark Tour 32:57 Opening of the Wizarding World of Harry Potter 33:24 Creating Visual Effects for Hogwarts 33:46 Founding Possible: A New Venture in Live Event Cinematics 36:58 Identifying and Capitalizing on Niche Markets 38:57 Chasing Passion Over Money 40:02 The Importance of Upskilling and Continuous Learning 42:32 Collaborating with Lady Gaga 49:06 Working with Ariana Grande: The Sweetener Tour 53:30 Concert Visuals for Justin Bieber 56:00 Super Bowl Halftime Shows: Behind the Scenes 59:45 The Booming Entertainment Scene in the Middle East 01:02:37 Transitioning to Crypto: The Birth of We Knew 01:09:23 Venture Capital vs. Bootstrapping: Lessons Learned 01:10:50 Challenges in the Crypto World 01:11:36 The Philosophy of a Thousand True Fans 01:13:12 Profile Pictures and Digital Collectibles 01:14:07 The Rise of Digital Apparel 01:15:05 NFTs and Their Evolution 01:16:01 Composability in Blockchain 01:18:22 The Future of Crypto and NFTs 01:26:41 The Role of AI in Creativity 01:29:10 Yuga Labs and Its Projects 01:30:28 The Community of Bored Ape Yacht Club 01:33:02 The Future of Digital Assets 01:38:11 Pressure is a Privilege

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