From producing and marketing for some of today’s biggest artists to making major moves as a crypto investor, Seeno Shahrooz has quietly built an empire behind the scenes. In this episode, we dive deep into Seeno’s origin story, from Persian radio stations in New York to running his own recording studio in Los Angeles. He opens up about navigating hustle culture, pivoting from production to artist management, building a six-figure studio from scratch, and finding peace in a chaotic industry. This one’s full of wisdom for creatives, entrepreneurs, and anyone chasing something bigger.
00:00 Intro 01:45 Reflecting on Brotherhood and Collaboration 03:17 Early Encounters and Industry Connections 07:27 Navigating the Music Industry as an Iranian 11:42 From Engineering to Production 13:43 Building his studio Ohm House 16:37 The Importance of Work-Life Balance 33:45 Advice for Aspiring Creatives 41:25 The Survival of the Fittest in Creative Careers 42:37 Director X and the Legacy of Quality Work 43:58 Christopher Nolan: A Case Study in Passionate Filmmaking 46:15 The Struggles and Rewards of Artistic Creation 47:36 The Role of Management in the Music Industry 50:59 Balancing Masculine and Feminine Energies 55:45 Leading with Compassion in Creative Fields 01:01:21 Creating Art for Yourself 01:12:00 The Evolution of Music Promotion 01:20:03 Advice for New Artists with Limited Resources 01:22:03 Building an Audience 01:22:42 Curating a Catalog 01:23:49 The Importance of Persistence 01:24:48 Financial Realities in Creative Industries 01:25:52 Attaching to an Artist 01:27:38 Starting Out as a Mixer 01:28:23 Management and Networking 01:29:55 Entrepreneurial Spirit 01:35:13 Getting Rich from Cryptocurrency 01:36:00 Understanding Blockchain and NFTs 01:57:57 Final Thoughts
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