Shooting rap videos isn’t for the faint of heart. Missed call times, wild pivots, and $75K wardrobes. Here’s the unfiltered truth about working with hip hop artists.
00:00 Introduction 01:09 The Evolution of Hip Hop and Music Videos 01:55 Creating a Treatment for Music Videos 02:52 Expect the Unexpected: Be Ready to Pivot 04:23 Dealing with Late Artists 05:50 Handling No-Shows and Rescheduling 10:08 Importance of Casting 10:43 Avoiding Catfishing in Casting 13:04 Stripping Your Ego and Developing Thick Skin 15:51 Understanding the Culture 17:15 Fashion and Trends in Hip Hop Videos 18:28 Balancing Production and Wardrobe Budgets 19:01 Capturing the Artist's Best Look 19:56 Embracing the Process 20:33 Don't Take It Personally 21:52 Have Fun and Make It Memorable 23:30 Conclusion
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