How does a kid from Oakland with a MiniDV camera end up directing for Rihanna, JLo, and Usher? Taj Stansberry’s story is anything but typical. In this intimate, raw, and inspiring interview, Taj breaks down how his earliest videos filmed with no budget, no crew, and sometimes no clue, became stepping stones to iconic pop visuals that shaped a generation. From selling his car to pay for shoots, to crashing the gates of the industry without a film school degree, this is the unfiltered truth about hustle, heartbreak, and the relentless belief in your own vision.
00:00 Intro 02:25 The Creative Process Behind Dead Protocol 03:34 The Evolution of Sneaker Culture 05:14 The Journey of a Creative Visionary 12:52 Early Music Video Projects and Lessons Learned 35:27 Bay Culture Influence on Jerking Movement 36:40 Telling Emotional Stories in Music Videos 37:22 Early Career Struggles and Networking 40:28 First Music Video Projects and Challenges 41:12 Mentorship and Learning from Anthony Mandler 49:14 Breakthrough with Rihanna's Music Video 57:15 Signing with Box Fresh Pictures 01:10:57 Reflecting on the Iconic Video 01:14:53 Rihanna's Support and Maturity 01:15:46 Facing Nerves and Overcoming Challenges 01:25:19 The Big Reveal from his Brother 01:30:51 J-Lo's Perfectionism and Professionalism 01:44:53 Executing the Vision 01:45:48 Auditions and MTV Coverage 01:47:20 Impact and Residuals for directors 01:47:36 Directors' Rights and Compensation 01:54:40 Reflecting on Success and Gratitude 01:56:59 AI in Music Videos 02:07:26 Sneaker Collaboration 02:14:15 Final Thoughts and Farewell
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