July 2025 Advocacy Update with Andrea and Sean

In this episode of “Digital Direction,” host Sean Cranbury (Director of Organizational Development, PABC) is joined by Andrea Burton, CEO of the Physiotherapy Association of British Columbia. Together, they dive into the major advocacy efforts and organizational updates shaping physiotherapy in BC.

Key topics covered:

• ICBC Negotiations: Andrea discusses the challenging negotiations with ICBC over the new physiotherapy program guide and service terms. Through persistent advocacy, PABC secured important contract changes—especially around audit access and definitions of substandard service. Andrea highlights the importance of physiotherapists’ involvement and transparency in the process.
• WorkSafeBC Contract: The episode touches on evolving negotiations with WorkSafeBC, including business aspects of contracts and professional responsibility when treating patients who may not recover fully.
• Provisional Licenses & Rural Recruitment: Andrea updates listeners on the potential return of provisional licenses, which could help recruit and retain physiotherapists—especially in rural and remote communities like Haida Gwaii, where waitlists are years long.
• College Amalgamation & HPOA: They discuss the ongoing process of college amalgamation and the Health Professions and Occupations Act (HPOA), including the complexities of reviewing incomplete bylaws and the gradual enactment of legislation that will impact the profession.
• MSP Advocacy: Andrea outlines efforts to increase the basic MSP rate and eligibility thresholds, including presentations to the Select Standing Committee on Finance and urging members to share patient stories to support the cause.
• CRA Audits: The conversation covers the risks clinics face around contractor versus employee classifications, recent CRA audits, and the importance of understanding the legal landscape for physiotherapy business models.
• New PABC App: The team introduces the new BC Online Community app, designed to provide members with real-time updates, support, and a transparent, collaborative space—addressing the need for better community engagement and open dialogue within the profession.

Throughout the episode, Andrea emphasizes the importance of strong, transparent advocacy and leadership to elevate physiotherapy’s role in BC’s health system, urging physiotherapists to stay involved and proactive.