You can learn a lot by looking at your competition and looking at those who are simply knocking it out of the park (experts) regardless of endeavor or application. How should these two approaches be combined to get the results you are looking for in marketing? In this episode, we discuss why the two different approaches in external research is important before starting the creative process.
Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.
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