Ep. 60 | 5 Easy Ways to Simplify Your Order Process and Boost Sales (Dog Treat Biz Tips) - PAWSITIVE PROFIT | Dog Treat Business, Healthy Dog Treat Recipes, Sell Dog Treats Online, Guaranteed Analysis

Episode Transcript
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(00:00):
Hey everyone.
Welcome back to another episodeof Pawsitive Profit, the YouTube
show and podcast where we helpyou learn how to start and grow
your own natural dog business
. Hi Profiteers and welcome to Pawsitive Profit.
Today's episode is all about helping smalldog treat business owners, streamline

(00:24):
their order process, boost sales, andcreate a customer experience so smooth
that buyers can't help to return.
Does your order processfeel like a scavenger hunt?
If so, you're leaving sales on the table.
In this episode, I'll break down fiveeasy proven ways to make ordering

(00:45):
effortless for you and your customers.
Fewer headaches, fewer errors, and areally big boost in customer happiness.
stick around.
I've got some great stories andtips that you can apply this week.
You guys ready?
Let's go.
Before we dive in, let me share this.
If pricing or profit margins or evenwholesale strategy have been giving

(01:09):
you that low key headache, you know theone, I've got the tools that can help.
My Dog Treat Pricing Toolkit and WholesaleCatalog Template are game changers.
They're not just random spreadsheets.
These are proven systems used by tons oftreat makers to save you time and money.
Check out the links in the descriptionwhen you're done with today's episode.

(01:32):
Welcome back to anotherepisode of Pawsitive Profit.
I'm Kara Brothers, your friendlyneighborhood dog treat biz coach who
believes that running your businessdoes not have to feel like chaos.
And today we're talking aboutsomething that is sneaky, but powerful.
It is your ordering process.
It's like the plumbing in your house.

(01:53):
You don't really think about ituntil something goes wrong, and when
it does woo, everything backs up.
Like literally, people get frustratedand sales, well, they can disappear.
Let me paint a picture for you.
Imagine that you're buying a gift online.
You pick out the perfect itemand you add it to your cart, and

(02:14):
you go to check out, and suddenlyyou are asked to make an account.
Fill in 27 fields, verify your email.
Oh, and then wait your cart time's out.
Are you still buying?
No.
You're gone.
Now, let's flip that.
When the checkout is fast andfrictionless, it feels good.
You click buy and you get instantconfirmation and it's done.

(02:38):
You are happy and you might evenbuy again, and that is exactly
what you want for your customers.
When I work with students, I alwayssay your order process is your first
and it is your last impression.
It's the moment where trust iseither built or it's broken.
If customers feel confident andcared for, they'll come back.

(03:02):
If they feel confused, they leave fast.
Quick story.
One of my students, Dana, had a greatproduct line, adorable dog birthday
cookies, but her ordering system,it was a maze, and not amaZING.
People had to DM her and then emailher and then wait for a PayPal request.

(03:25):
I'm sure you've been there as a customer.
She couldn't figure out why sales werelow, so we streamlined her process
into a simple online form with instantpayment instructions, and within a
month her sales almost doubled andshe said, Kara, I can't believe I was
making customers jump through hoops.
When you look at it from thecustomer's perspective, you

(03:47):
really gain a lot of perspective.
Are you doing that?
Be honest.
let's fix it.
Tip number one is to use asimple user friendly order form.
Speaking of ordering, have youseen my latest blog on the Top 5
Hottest Dog Treat Trends of 2025?
You'll wanna make sure that yourordering process is top notch.

(04:11):
Especially if you're gonna be doingdoggy advent calendars this year.
I got those on clear bags, I'mgonna say, and they use mini cookie
cutters that I found on Amazon.
There's a link in the description.
These are iced to perfectionwith TreatArmor icing.
It's a shelf stable crack resistant icingthat is for your very best dog treats.

(04:34):
And you can grab the recipe in the linkin the description Using a simple user
friendly order form is your foundation.
A great order form is like aclean, well organized store.
It invites customers toshop without the stress.
So what makes a user form friendly?

(04:55):
Clear product names.
Short, simple descriptions.
Prices that are front and center sothey don't have to hunt or guess for
them, and minimal fields to checkout . I see so many small business
owners overcomplicating things.
They ask for a phone number.
Dog's birthday breed, favorite toy.

(05:17):
Okay, some of that does matter.
For example, the dog's birthday.
Sometimes that can be used tosend a free birthday treat.
I love that you care, butdoes it matter for this sale?
not all of it.
Save that stuff for a loyalty form later.
So here's a mini exercise right afteryou finish the video, pretend that

(05:39):
you are a new customer and really gothrough your own checkout process.
Time yourself.
Could you place anorder under two minutes?
If not, it's time to trim.
Another baker, Jessie was gettingcomplaints that her website was
too confusing, so we removed threeextra steps and within a week she

(06:00):
emailed me and said, Kara, I didn'tknow checkout could feel this easy.
And that is the magic of simplicity.
Tip number two, automateyour order confirmations.
Let's be real.
When you order something online,what's the first thing you look for?
That confirmation email, right?
It's like proof that your order justdidn't vanish into the internet void.

(06:25):
I hate it when that happens.
You're just scratching yourhead wondering what happened?
Did I place an order?
Am I going to get charged?
Are they going to send me what I ordered?
If you are still manually sending, thanksfor your order messages, you're wasting
your time and you're inviting mistakes.
So Here is what automation does for you.

(06:46):
It sends instant confirmationswith order details.
It gives customers peace ofmind, and it frees you from
being glued to your email box.
my friend Lucy sells handmade dogbandanas along with her treats, and she
used to send individual thank you notes.
Cute?
Totally.
Scalable?
No.

(07:06):
One night a customer panicked becausethey didn't get an email right away
and they thought they'd been scammed.
And then Lucy set up automated emailsand not only did her stress vanish,
but she started getting messages like,wow, your customer service is amazing.
And that's exactly what you want,if you want repeat business.

(07:28):
Does your customer know exactlywhat's next after they hit buy?
If not, automation is your next project.
Tip number three, offermultiple payment options.
Money should be the easiest part of thiswhole thing, but you would be shocked
to know how many small businessesmake it really hard to pay them.

(07:51):
Think about your customers.
Some love credit cards, some prefer PayPaland others live by Apple Pay or Venmo.
This happened all the time.
when I went to farmer's markets, everyoneseemed to have a different way to pay.
If you only offer one option,you are really limiting your
sales and you're just putting aroadblock between you and that sale.

(08:15):
once I had a customer email me sayingI was going to order, but I don't
have PayPal, can I just Venmo you?
And I thought.
Why am I making thisharder than it needs to be?
And it really just turned out that,okay, I need to make a Venmo account.
Yes, it's one more thing I had to do,but I also got more sales from it.
So I added multiple payment options andboom, more sales, less back and forth.

(08:40):
Make it easy, let peoplepay how they want.
When they want.
It really comes in handy when you'redoing markets and your business is very
fast paced and people are in and out.
They don't wanna spend a whole lotof time because you are one stop
in their entire market journey.
They wanna go to the next thing.
So make it easy and make it quick.

(09:01):
Here's a mini QA.
Thoughts you might be havingin your brain right now.
What if I'm not tech savvy?
Don't worry about it, start small.
Even Stripe or PayPal alone is betterthan cash only or DM me to pay.
Most website platforms now havebuilt-in payment solutions like

(09:21):
Squarespace, Shopify, Wix, et cetera.
Use them if you have a website.
Tip number four, keep pricingand product info clear.
This is one of my biggest pet peeves.
If I have to dig through a websitejust to find out how much something
costs, I'm already annoyed.
So here's what to do.

(09:43):
List every product with a clearprice and show variations.
The more pictures, the better.
Show sizes, bundles without hiding costs.
And include shippingfees upfront if you can.
Transparency builds trust, period.
I once had a student who didn't listshipping fees until checkout, and

(10:06):
customers were bailing because theyfelt tricked, we fixed it by listing
$5 shipping right on the product page,and her abandoned carts dropped by 40%.
Here it's a quick tip.
Use bullet points for key features.
If you have great photos, even better.
Good photos reduce questions,which reduces friction.

(10:29):
If you can add several perproduct, that's the best.
Tip number five, streamlinefulfillment and delivery.
Your process doesn't endwhen the payment clears.
You've got fulfillment, thepacking, labeling, shipping.
All of that needs to be just as smooth.
My rule is batch tasks.

(10:51):
I didn't start out doing that.
I was Spread so thin and mytime just seemed to leak away.
Batching tasks is where it's at.
Instead of packing one order at a time,do all of your labeling in one go,
all the packing in another and all theshipping together, and then you can

(11:12):
go to the post office all at one time.
Sarah, one of my coaching students,started using pre-made thank you notes
and bulk packaging, she told me, Kara,I cut my fulfillment time by almost 50%.
And customers are happier nowbecause their order ships faster.
Because you know how it is whenyou order something online, you
can't wait to get it in the mail.

(11:34):
Don't overthink this.
A few tweaks like keeping your bestsellers ready to go can save you hours.
I just wanna give a quickshout out to Tori Eaton.
Tori, I wanna thank you so muchfor encouraging me to get back
out there and make and record myYouTube videos and my podcasts.
It has been a long journey back andI've had several setbacks, but it feels

(11:58):
so good to be back here recording,making videos, giving dog treat
business tips, having fun, makingmistakes and learning from them.
And just the discipline to be consistentand take on a bigger workload.
My mom had a stroke last yearand it's been, somewhat of a
long and tough journey back.

(12:18):
She's doing great and I'm so thankfulfor the health that she is in now.
And I have a new studio, which isexciting, and that was fun to set up.
I've got so much stuff plannedfor you and I'm really excited.
So, to recap this episode, makeyour order form stupid simple,

(12:39):
automate your confirmations.
Offer multiple payment options.
keep your pricing crystal clear andstreamline fulfillment like a pro.
So your challenge this week is to
Pick one of these five tips and fix it.
Just one.
Small changes lead to big results.
If you want to go even deeper intobuilding a stress-free business that

(13:03):
actually makes money, check out my Dog
Treat Pricing Toolkit orwholesale catalog template.
Links are below.
And join my free Dog TreatBakers Facebook group.
It's full of people just like yousharing tips, wins, and even fails.
That's it.
Thanks for another amazing episode.

(13:23):
I'm Kara Brothers andI'll see you next time.

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Ep. 60 | 5 Easy Ways to Simplify Your Order Process and Boost Sales (Dog Treat Biz Tips)

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