Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. In this episode, Keith teams up with James LaVine to discuss the topic of understanding buyer personas. You've netted a lead or a referral, initiated contact, and started to establish a connection by attentively listening to your prospect's issues. It's tempting to think a sale is near, especially when you're confident that your solution fits their needs and budget perfectly. However, there's a snag: the buyer may only be presenting surface problems, not the underlying issues. If you hastily pitch your solution without deeper inquiry, it may miss the mark, leading to a lost sale or silence from the prospect. The key misstep? Not recognizing that modern business decisions often involve multiple stakeholders. Just as every flower is unique, so is each sales conversation—requiring a nuanced and multifaceted approach. Listen to our podcast to dive deeper into this concept. ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST James LaVine | Senior Executive Coach | Pax8 https://www.linkedin.com/in/jameshlavine ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Subscribe To Our YouTube Channel ☁ https://www.youtube.com/@UCPExUoFAYffRGZtFAkRH8ng ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Ridiculous History
History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.