One of the biggest mistakes new practice owners make is believing that marketing starts on opening day. It doesn’t. It starts long before you ever turn in your resignation.
In this episode, I’m sharing how to ethically and legally build a warm audience before you open your clinic — even if you’re still employed and under a non-compete.
You’ll learn why creating a social media presence early is the smartest move you can make, how to show up online without mentioning your future practice, and how this protects you from solicitation violations.
We’ll talk through the platforms you can use (Facebook, IG, TikTok, YouTube), what kind of content to share, and how this sets you up so that when you finally announce your practice, people already know where to find you — without you ever reaching out to them directly.
🎧 Listen in to learn how to stay compliant AND build demand for the practice you’re creating.
📌 Resources:If you want step-by-step guidance to build your practice business plan, check out my new digital course: Plan to Practice. It's a short course designed to take you from scattered practice ideas to a detailed, individualized business plan. Learn more about the course by going to hangingashingle.com/ptp
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If you’re building your own private practice and want step-by-step guidance from someone who’s done it successfully—I’d love to help.
Click here to learn more about 1:1 coaching.
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Social Media Communities:
Private Facebook Group: Physicians Starting Private Practices
Instagram: @hanging_a_shingle
LinkedIn: www.linkedin.com/in/drbrittneyanderson
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