Pop Decoder

Pop Decoder

Pop Decoder invites you to take a deep dive into the artistry and the master plans behind the albums that forever impacted pop culture. The podcast delivers a two step analysis: each album gets an episode taking a step inside the creative minds behind it as well as an episode taking a magnifying glass to the business intelligence, the clever rollouts, and the promotional plans. Tune in weekly to listen to host Joe Kams, a lifelong music aficionado with a passion for dissecting both the sound and the spectacle of pop. Want more? Follow @pop.decoder on Instagram. Brought to you by Inward-Outward.

Episodes

June 25, 2025 18 mins

When HIStory: Past, Present and Future, Book I came out in June 1995, it arrived like an event. A global campaign, for the biggest artist on the planet.  Join us as we try to decipher just how MJ’s team did all they could to further cement the man into a myth and a legend.

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Released on June 20, 1995, HIStory: Past, Present and Future, Book I, wasn’t your typical pop album. The King of Pop, cornered by scandal and media frenzy, chose to fight back — not with a press conference, not with an interview… but with music. Loud, defiant, emotional music. It was Michael Jackson pulling the curtain back on his life, his trauma, his rage, and his legacy — all at once.

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May 28, 2025 20 mins

We’re diving into one of the most strategic comebacks pop and R&B have ever seen. After years of public scrutiny, media takedowns, and declining commercial momentum, the industry had counted Mariah Carey out. But a very special project brought with it more than a simple comeback but instead a rebrand, a repositioning, and a masterclass in how to rebuild a legacy artist for a new era.

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May 13, 2025 18 mins

Released on April 12, 2005, The Emancipation of Mimi was Mariah Carey's tenth studio album and a cultural reset! A personal reintroduction and an artistic rebirth that would go on to dominate the airwaves, break records, and remind the world exactly who Mariah Carey was—and still is.

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April 30, 2025 15 mins

We're breaking down a rollout that pushed boundaries so much that it entirely shattered them. When OutKast released Speakerboxxx/The Love Below, Big Boi and Andre 3000 presented their respective artistic visions at once under the OutKast umbrella. The result? A monumental album that changed what hip-hop—and pop music—forever.

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April 15, 2025 20 mins

Pop Decoder invites you to hop in a very special spaceship that will take you to the dirty south of the USA, where 2 unique ATL-iens are waiting for you. Two visions, two minds, one groundbreaking double album: pull up your best velvet chaise lounge, turn up the bass, and let’s get into the masterpiece that is Speakerboxxx/The Love Below by legendary Hip-Hop duo, OutKast!

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February 7, 2025 5 mins

Ready to decode popular music together? Say less!  Pop Decoder, your new favorite podcast is here. Tune in and deep dive into the artistry and the master plans behind the albums that forever impacted pop culture.

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February 7, 2025 13 mins

Today, we’re meeting up at the perfect intersection between the future and the past, at a party that takes place somewhere between a club and the milky way. Dust off your disco ball and your turntables, this is « Future Nostalgia »!

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February 7, 2025 16 mins

In this episode we'll be diving into Future Nostalgia by Dua Lipa released in March 2020. We’ll talk about how this album’s roll-out didn’t just push Dua into superstardom but redefined what a modern album rollout should or better yet COULD look like in the age of the anti-popstar. 

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