Social vs Owned: Weighing the Costs of Where You Build Community with Brian Oblinger

Our guest on this episode of Higher Logic’s Power of Connection is Brian Oblinger, a career-experienced consultant around community, customer experience, advocacy, strategy, optimization, and more. Brian’s also held staff positions in both platforms and businesses and talks with us about migrating from social media-based communities to owned communities, and the changes going on in the community space. Topics covered include:  

• Why companies think social media means you don’t need a community.
• The elements of social media that drive companies back to an owned community.
• The biggest challenges faced when transitioning to social to owned community.
• The three top best practices on migrating from social-centered to community-centered engagement.
• The right way for community to use social platforms.
• The two buckets of the metrics that matter for community.
• How brand-owned communities will evolve over the next few years.

 

Some Helpful Links:

Brian Oblinger on LinkedIn

Brianoblinger.com

Community Strategy Academy

Higher Logic Vanilla