Using AI to Brand and Customize a Community: Lessons from Advania’s Launch

When Advania set out to launch its customer community, Senior Community Manager Lorena Seco de Herrera Ortega didn’t have a developer or a background in coding. What she did have was a clear vision for a branded, intuitive experience and a willingness to experiment with AI.

In this episode of Higher Logic's “Power of Connection” podcast, Lorena joins Higher Logic’s Paul Schneider to share how she used AI tools like ChatGPT and Copilot to write, test, and debug the code needed to customize and theme Advania’s new community. She walks through specific use cases—from creating branded call-to-action buttons and hover effects to building custom landing pages—and offers advice for community managers who want to try AI but don’t know where to start.

Along the way, they talk about:

• How to prompt AI for front-end community customization
• Why using AI to code is safe and not as scary for non-coders as you might think
• The role of AI in community analytics and strategy
• Why sharing early experiments can build momentum in the space