"How Exactly Do I Set Up Add to Carts"

Yousaf Yunes, CEO & Founder of YRV Dynamics, discusses the intricacies of connecting Add to Cart (ATC) functionalities within e-commerce platforms, particularly emphasizing the advantages of using Shopify. He explains the importance of establishing a solid organic traffic base before investing in paid advertising, highlighting new businesses' challenges in the digital marketing landscape.   takeaways

• The question about ATC is more insightful than it seems.
• Shopify is recommended for its ease of use and integration.
• Building a website from scratch can be counterproductive.
• CAPI (API) facilitates communication between platforms.
• Connecting Shopify to Google services is straightforward.
• Organic traffic is crucial before relying on paid ads.
• New businesses should focus on building awareness first.
• Don't rush into paid advertising without a proven model.
• Investing in organic growth can yield better long-term results.
• Patience is key in digital marketing success.

  Sound Bites

• "How does ATC work?"
• "Purchases are not magic."

Chapters 00:00 Understanding ATC and E-commerce Platforms 02:56 The Importance of Shopify for E-commerce Success 05:49 Building Organic Traffic Before Paid Ads