- Having skin in the game often leads to a lose-win situation
- Attribution issues can severely impact marketing effectiveness.
- New product launches come with significant risks and challenges.
- Clients often expect marketers to shoulder all responsibilities.
- Successful marketing requires a partnership, not a one-sided burden.
- Awareness in the marketplace is crucial for new products.
- Many clients do not understand the complexities of marketing.
- Marketers should be cautious of unrealistic client expectations.
- It's important to establish clear terms before starting a project.
- Experience in the field helps in recognizing red flags.
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