- YouTube leads in connected TV usage, surpassing traditional networks.
- Subscription numbers are less relevant than actual views.
- Content consumption patterns are shifting towards user-generated content.
- Businesses should leverage YouTube for visibility and engagement.
- YouTube's algorithm favors video completion rates over subscriptions.
- The importance of having a presence on multiple platforms, including YouTube and Instagram.
- User-generated content is becoming increasingly valuable in media.
- Traditional media companies need to adapt to the digital landscape.
- YouTube serves as a powerful search engine for businesses.
- Content quality is crucial for audience retention and engagement.
- "Subs are bullshit. It's all about views now."
- "UGC is in, that's where it is."
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