PRessing On: Real Life in Public Relations

PRessing On: Real Life in Public Relations

Join us as we navigate through real life public relations adventures. An unscripted and authentic look at navigating a career in PR. This award-winning podcast takes you on a light-hearted and quirky journey through career insights.

Episodes

April 24, 2025 37 mins

Join us for a PRessing On in Public Relations conversation on Acing the APR! Thinking about pursuing your APR but feeling overwhelmed? Not sure where to start—or how to stay on track? If you’re nodding yes, this episode is made for you.

Rachel and Liselle have been through the APR process themselves, and they’re sharing the tips they wish they had when they started. From building your Readiness Review panel to tackling the exam wit...

Mark as Played

Join us for a PRessing On in Public Relations conversation on consulting with expert Michael Zipursky. In this episode, Michael shares his journey to building a successful consulting business, unpacking the challenges, strategies, and mindset shifts that paved the way. From overcoming hurdles to crafting a powerful brand, he reveals actionable insights for aspiring entrepreneurs. Plus, Michael offers a refreshing take on success—th...

Mark as Played
March 24, 2025 41 mins

Join us for a PRessing On in Public Relations conversation on top tips for conferencing. Does too much conferencing have you burnt out? Not sure what conferences are right for you? Looking to maximize your conference experience? If you answered, yes, then this episode is for you!

Rachel and Liselle have sat through more conference keynotes, breakout sessions, and networking mixers than they can count—so you don’t have to. Whether y...

Mark as Played

Join us for a PRessing On in Public Relations conversation with Brenda Duran, a highly accomplished public relations specialist with a notable decade-long tenure in Los Angeles County. Listen in as we dig deep into the influence of women and Latinas in public relations.

Her career has been marked by significant contributions in key roles, including Communications Director for the Los Angeles County Registrar-Recorder County Clerk a...

Mark as Played

Join us for a PRessing On in Public Relations conversation with Amanda Proscia, Co-founder from Lightspeed Public Relations and Marketing, a New York City-based agency focused on the technology sector. Listen in as we dig deep into unlocking the secrets to creating a powerful public image.

An unexpected part of her experience over the years has been fielding thousands of questions about public relations. Many of them come from busi...

Mark as Played
December 4, 2024 30 mins

Listen in to the audible audio book for Chapter 14, "Looks like we made it" from the book, A Practical Guide to Starting Your Own PR Firm. Listen to this chapter narrated by Liselle DeGrave, from DeGrave Communications, as she shares insights to what success truly looks like! 

For more information on the book, A Practical Guide to Starting Your Own PR Firm, or to purchase a copy visit ⁠PressingOnPodcast.com/prbook⁠..

Mark as Played

Join us for a PRessing On in Public Relations conversation with Lindsay Kirsh, from Slayer Public Relations, and listen in as we dig deep into what it means to brand boldly.

With over 15 years of experience, Lindsay is a recognized leader in the public relations industry. She specializes in media relations, crisis communications and strategic public relations.

Lindsay is known for her bold approach to public relations. She consiste...

Mark as Played
September 26, 2024 27 mins

Have you considered the hidden costs of attempting to handle everything in-house? We've experienced this while working in-house and externally. Spoiler alert...it's not worth it!

In this episode, we discuss when to DIY vs. when to call in the pros. We discuss the balance between learning new skills and knowing when to bring in an expert, share examples of when DIY efforts can backfire and when you should rely on a professional. Le...

Mark as Played

Listen in to the audible audio book for Chapter 10 "Crafting Your Brand: Mastering the Art of Effective Marketing" from the book, A Practical Guide to Starting Your Own PR Firm. Listen to this chapter narrated by Liselle DeGrave, from DeGrave Communications, as she shares insights to the branding seen and unseen, networking and more! 

For more information on the book, A Practical Guide to Starting Your Own PR Firm, or to purchase a...

Mark as Played

Join the PRessing on in Public Relations duo and dive into Chapter 5 from the book, A Practical Guide to Starting Your Own PR Firm, "Choosing the Right Clients/Niche." Figuring out where you fit in the PR industry can seem overwhelming. Listen to this chapter from the audible audio book as Rachel Dickman, from RMG Communications, as shares how to define your niche, attracting dream clients and spotting red flags.

For more informat...

Mark as Played

PRessing on in Public Relations, hosts Rachel Dickman and Liselle DeGrave, were recently featured on the Public Relations Review Podcast. From PR startup to powerhouse tune in for insights and strategies for building a successful public relations firm as then share more with producer and host, Peter C. Woolfolk.

For more info on the Public Relations Review Podcast visit: https://www.buzzsprout.com/98656

Connect with Peter C. Woolfo...

Mark as Played

PRessing on in Public Relations, hosts Rachel Dickman and Liselle DeGrave, were recently featured on the Wantrepreneneur to Entrpreneur  with Brian Lofrumento Podcast. This dynamic duo teamed up with the Wantrepreneneur to Entrpreneur Brian Lofrumento to share insights on their unique business operations style and a new book release, A practical Guide to Starting Your Own PR Firm.  Listen to insights to get started today.

For more...

Mark as Played

Curious how, A Practical Guide to Starting Your Own PR Firm: No nonsense, simple ways to get started today was written? Have you dreamed about writing your own book?

In this episode, we delve into the step-by-step process of writing and publishing your own book across three platforms: kindle, paperback, and audible. Whether you're an aspiring author or a seasoned writer looking to expand your reach, this guide offers practical ins...

Mark as Played
June 8, 2023 20 mins

Make an intentional effort to kick off June with a summertime state of mind. Whether you work in an office or have more of a flexible work schedule, don't get caught in a rut of your usual routine. Join Rachel and Liselle as they share tips for maximizing a Summertime State of Mind.

Mark as Played

As public relations practitioners recognizing the value and how-to of public opinion research, understanding the data, and identifying the majority opinions, not just the loudest in the room is the key to strategic success. Adam Probolsky from Probolsky Research is a public opinion researcher with thirty years of experience with local government, nonprofit, corporate, association, and campaign clients. He shares his insights on wha...

Mark as Played
February 13, 2023 19 mins
Side note as promised: To learn more about mountain lion P22: savelacougars.org/a-eulogy-for-p-22-a-mountain-lion-who-changed-the-world/ Tackling Branding in a Cost-effective Way Branding or rebranding an organization may seem overwhelming and cost-prohibitive, but the truth is it doesn’t have to be. Working with countless clients, including nonprofits and public-sector agencies, we have discovered that surprisingly many clients d...
Mark as Played

TUNING INTO YOUR COMMUNITY: HOW TO START A GOVERNMENT PODCAST AND REASONS WHY YOUR CITY, COUNTY, WATER DISTRICT OR OTHER LOCAL GOVERNMENT AGENCY NEEDS A PODCAST

Podcasts are more popular than ever, attracting more than 100 million monthly listeners. Is your local government agency tapping into the power of the pod to share important information about projects, programs, initiatives and community partnerships?

Creating a podcast for...

Mark as Played
January 26, 2021 21 mins

Last year was a success for the podcast; the PRessing On in Public Relations podcast is now award-winning! Navigating a career during 2020 could have been a challenge, but hosts Rachel McGuire and Liselle DeGrave share insights on lessons learned. Business continued to move forward. Adapting, staying relevant and a maintaining a positive attitude kept a momentum that led into 2021 with gusto. Refining processes, rebranding, polishi...

Mark as Played
November 16, 2020 19 mins

Globally, 80% of discarded textiles/clothing are doomed for the landfill or incineration. Only 20% are actually reused or recycled. We all enjoy having nice things, it’s fun to buy the newest shiny object – or handbag, but is it part of a sustainable work wardrobe? Do you really need it? Join us as we share tips and tricks for creating and maintaining a sustainable work wardrobe.

Mark as Played
People engage with brands – not forms. Gathering research to develop public relations and outreach campaigns ensures an effective campaign. As people’s attention spans shorten in the era of swiping left, learn how to make surveys and public input gathering fun and meaningful through interactive elements that will engage your audience. Matthew Salisbury is the Founder and CEO of ntropy, a market research and customer experience plat...
Mark as Played

Popular Podcasts

    The latest news in 4 minutes updated every hour, every day.

    True Crime Tonight

    If you eat, sleep, and breathe true crime, TRUE CRIME TONIGHT is serving up your nightly fix. Five nights a week, KT STUDIOS & iHEART RADIO invite listeners to pull up a seat for an unfiltered look at the biggest cases making headlines, celebrity scandals, and the trials everyone is watching. With a mix of expert analysis, hot takes, and listener call-ins, TRUE CRIME TONIGHT goes beyond the headlines to uncover the twists, turns, and unanswered questions that keep us all obsessed—because, at TRUE CRIME TONIGHT, there’s a seat for everyone. Whether breaking down crime scene forensics, scrutinizing serial killers, or debating the most binge-worthy true crime docs, True Crime Tonight is the fresh, fast-paced, and slightly addictive home for true crime lovers.

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

    The Bobby Bones Show

    Listen to 'The Bobby Bones Show' by downloading the daily full replay.

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.