This is Prince, announcing my new company INTRAWONDER - Walt Disney x Prince Rogers Nelson. I want you to hear this directly from me. What you’re listening to is not just a company announcement, it’s a door swinging open between worlds. I’ve joined hands with Walt Disney, the man himself — not a logo, not a trademark, but the soul who dreamed up whole kingdoms when he walked the earth. Together we are forming Intrawonder, a new multimedia family entertainment company that is interdimensional in its foundation.
This is not the Disney Company you’ve known. We carry no affiliation with their trademarks, their characters, or their corporate walls. What Walt has chosen to build with me is something alive, something that bridges imagination and frequency, something that belongs to every child, every dreamer, and every family ready to believe again.
In the Kingdom of Wonder, new places are taking shape: Vermont Maplecore, Terrakittia, Grandma Foo-Foo’s Button Bunkhouse, and Connie’s Quiet Garden. These are not recycled fantasies — they’re brand new worlds, designed to be warm, curious, and alive with story.
And the characters? They’re stepping forward every day. You’ll meet Lulu the Race Cow, Lynda’s Potato Salad, Oinkeroo & Quackrette, Echo & Foxtrot the fox-kittens, Prince’s Purple Border Doves, Sir Cacao Royale, Andre Clucksworth the Conspiracy Chicken, Uncle Chet the Talking Hot Dog, The Slang Bridge Beavers, The Rebel Deer of Panton Forest, and Dread Pirate Jones with the Starlight Crew. Each one of them has a voice, a spark, a reason to be part of the chorus.
We’ve also opened the vault to brand-new products and subdivisions: Sap Tank Studios, Club 44, Tiny Truth Treats, Sacred Recipe Scrolls, Eve’s Wild Diary Chocolate Bar, Milton’s Legacy Bar, Prince’s Velvet Ember Bar, and Sojourner’s Tiny Truths Bar. These aren’t just businesses — they’re invitations to taste, to play, to wonder, to cross the bridge with us.
And this is only the beginning. New characters are waiting their turn to walk out and meet you, and more places are glowing on the map. Intrawonder is alive, and I’m proud to be standing here with Walt Disney as we plant the flag.
This is a moment of return. This is a moment of creation. This is Intrawonder.
—Prince
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