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June 13, 2025 62 mins

Sustainability Panel:  

Anya Freeman, Founder & CEO Kind Designs KindDesigns

Yasmine Mahhoudieh, Founder & CEO of Yasmine Mahmoudieh Design, https://www.mahmoudieh.com/

Jennifer Koster, Founder & CEO of WerkWell Holdings Co-Founder of LivWell, WerkWell

Max Studennikoff, Founder of the Climate Change Forum (CC Forum), CC Forum

Neal Collins Co-Founder of Latitude, partner at Hamlet Capital, and host of The Regenerative Real Estate Podcast, Latitude

Today’s Takeaways:

  • Act Now—Don’t Wait for Regulation The time for action is now. We cannot afford to wait for policymakers or regulators to lead the way. Individuals, businesses, and communities must take initiative to build a more sustainable future. No sector can tackle this alone—by aligning policymakers, investors, industry and cultural leaders today, we can scale regenerative solutions far more rapidly.
  • Solution‑First Mindset Fixating on problems stalls progress. Instead, prioritize real‑world, scalable solutions: pilot eco‑friendly projects, celebrate successes, and inspire broader adoption. You’ll either be the model everyone emulates—or the cautionary tale they avoid.
  • Redefine Cost: Think Long‑Term, Not Just Upfront Dismantle the myth that “green” automatically means “expensive.” A systems‑based life‑cycle analysis factors in energy, maintenance, and carbon savings—often revealing that sustainable buildings pay for themselves over time. Growing demand has also driven down prices, and investors are increasingly drawn to the higher returns of green assets.
  • Adopt a Systems‑Based Approach Sustainability is holistic. From sourcing and site preparation through daily operation and eventual reuse, every stage matters. A well‑designed system not only delivers environmental resilience but also ensures economic durability.
  • Embrace Circular Economies in Construction Move away from “take‑make‑waste.” Reuse existing structures and materials rather than demolishing; minimize site disturbance; and preserve natural water flows. By keeping resources in use longer and reducing waste, we lessen negative community and ecological impacts.
  • Prioritize Ongoing Education & Public Awareness An informed public is a powerful catalyst. Host community workshops, expert panels, and online forums to demystify sustainable practices. When people understand both the risks of delay and benefits of early action, they’ll demand greener policies—and adopt them in everyday life.
  • Vote with Your Dollars & Your Voice Every purchase, investment, and ballot shapes the marketplace and the policy landscape. Support green businesses, advocate for stronger sustainability codes, and teach youth the impact of mindful consumption and civic engagement.
  • Explore & Use Affordable Green Materials Today’s eco‑friendly building options rival—or outperform—traditional alternatives, including:
    • Hempcrete: Carbon-sequestering, high insulation value
    • Mycelium Composites (e.g., Myocrete): Biodegradable and fire-resistant
    • Bio‑cements (e.g., microalgae‑grown concretes) These materials are now cost‑competitive and ready for mainstream construction.(eg Prometheus Materials: https://prometheusmaterials.com/)
  • Sustainability Is a Smart Investment Green buildings and regenerative infrastructure deliver strong, long‑term ROI and often command higher property values. Institutional investors are increasingly prioritizing these assets as part of their core portfolios.
  • Capitalize on Emerging Investment Gaps With many governments scaling back funding, private capital must fill the void. Explore green bonds, impact funds, and community financing tools—and encourage local banks or philanthropists to channel resources into high‑impact sustainability projects.
  • No Perfect Start Date—Begin Today Waiting for ideal conditions only delays impact. Start small—retrofit a building, launch a community garden, or form a solar co‑op. Early wins build credibility, attract partners, and lay the groundwork for larger initiatives.
  • Build Your “Circle of Genius” Collaboration is the cornerstone of innovation. Bring together people who share your passion but offer diverse skills—engineers,
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