Is artificial intelligence the next master persuader? In this episode of Professor Insight Podcast, we dig into one of the most fascinating questions of the digital age: can AI agents actually out-persuade humans? Drawing on a landmark 2023 meta-analysis from the Journal of Communication, we explore the world of AI-powered chatbots, recommendation engines, and digital advisors, asking whether these technologies are quietly winning the battle for our beliefs, behaviors, and buying decisions.
Discover what actually makes AI persuasive, how machines subtly nudge us, and why our resistance to algorithm-driven advice might not be as strong as we think. We break down the latest science, sharing stories, surprising findings, and actionable insights. You will also hear about the situations where the human touch still holds the edge and why that matters.
Backed by nearly 90 studies and the experiences of more than 50,000 participants, this episode is your deep dive into the evolving psychology of influence. Whether you are a marketer, leader, educator, or just curious about how AI is shaping your everyday choices, you will find plenty here to challenge your assumptions. Tune in to see if you can really tell when you are being persuaded by a person or a machine.
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