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March 27, 2025 32 mins

This week, we explore a fascinating strategy employed by Ryanair, Europe's largest airline, renowned for its growth amidst global crises. Discover how CEO Michael O'Leary's unique, contrarian approach to buying aircraft during economic downturns has driven Ryanair's expansion for over three decades. Could this bold, risk-laden strategy be the key to success for small business owners?

Learn the critical importance of liquidity and the potential pitfalls of trying to time markets. Claire shares anecdotes and advice on why doing what the majority isn't, could sometimes be the strategy for businesses looking to stay ahead.

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ABOUT THE HOST:

Claire Hancott through Profit Cash Growth helps 6 & 7 figure business owners to increase their profit, improve their cashflow and grow their business using their numbers.

As a finance director & chartered management accountant, Claire has nearly 20 years’ experience in finance and running businesses of her own. This gives her a unique insight into the information and support business owners need to grow a financially successful business.

Claire passionately believes that every business should be run by the numbers because the numbers in your business are telling you a story about what is and isn’t working and where your opportunities lie. Claire’s mission is to provide insightful management accounts, reports and advice to business owners and support them to make smarter decisions. 

 

*The content of this podcast is for entertainment purposes only and does not constitute professional advice.

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