Bonus Episode: Marketing with a Team with Bille Forman

In this episode, we're joined by SAGE's Vice President of Marketing, Billie Forman, to dive into the world of marketing with a large team. This episode serves as a powerful counterpoint to our recent discussion on marketing with a small, limited team.

Billie, with 18 years of experience at SAGE and a deep understanding of the promo industry, shares invaluable insights on:

• The advantages of a diverse, specialized marketing team: Discover how having in-house experts like copywriters, graphic designers, and video producers can lead to greater efficiency, higher quality work, and a deeper understanding of your brand.

• Real-world examples of successful large-team initiatives: Learn how SAGE leverages its diverse team for major projects like the Promo Perspectives podcast itself and the industry's "Super Bowl," PPAI Expo.

• Overcoming the complexities of managing a large, diverse team: Billie discusses strategies for fostering communication, collaboration, and prioritizing projects, especially in a hybrid work environment.

• Fostering individual growth: Get tips on how to empower team members, provide transparency for career advancement, and trust your specialists to excel.

• Scaling a marketing team: Billie offers practical advice on identifying skill gaps, justifying new hires, and deciding whether to bring on a generalist or a specialist.

• The role of AI in modern marketing: Explore how SAGE's team is currently utilizing AI for tasks like image generation, voiceovers, content polishing, and strategic assistance.

Whether you're looking to grow your marketing department or optimize your current large team, this episode is packed with actionable advice from an industry expert!