This episode features part one of our interview with Brad Gooch of Ideal Incentive, discussing how to leverage SAGE Stores to grow your promotional products business. Brad shares insights on overcoming common distributor fears, effectively positioning stores with clients, and creative applications beyond traditional product ordering. He also explores how the "Amazon effect" has changed client expectations and how company stores can meet those demands. Part two will cover the operational aspects of running a Sage Stores business, including costs, inventory, and B2B vs. B2C strategies.
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