On this episode, Anne-Marie Bolton, SAGE's Senior Social Media Coordinator, shares the secrets behind SAGE's #1 ranking in the PPAI Online 18, highlighting their successful content mix and engagement tactics. Learn about SAGE's four content pillars – Cultivation, Celebration, Education, and Innovation – and how they guide their award-winning social media presence.
This episode covers:
- Developing a strategic social media plan with clear goals.
- Tailoring content for different platforms like LinkedIn and Instagram.
- Determining optimal posting frequency and consistency.
- Tips for suppliers and distributors to showcase products and build brand authority.
- Leveraging user-generated content and industry collaborations.
- The importance of brand guidelines and utilizing tools like Canva.
Whether you're a small business or a seasoned pro, this episode is packed with actionable insights to elevate your social media game.
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