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October 4, 2025 75 mins

Stop Googling your career and actually build one. In this episode of Pros Talking Prose, Stacey Smekofske (Edits by Stacey) and Troy Lambert (The Plot Dude) tackle the biggest trap authors fall into: confusing tactics with strategy. Should you go wide or stay exclusive with KDP Select? Redo your book cover or launch a special edition? Chase the NaNoWriMo word count or slow down to actually hit your long-term goals? We break it all down—without the fluff Google keeps feeding you.

Tune in for: Why tactics won’t save a broken strategy How to set author goals that actually move the needle The real talk on algorithms, genre fit, and audience targeting Where AI tools help (and where they’re just lazy) Why Dr. Pepper marketing makes sense (yes, we went there)

Whether you’re indie, hybrid, or still figuring out your lane, this episode will help you stop spinning your wheels and start steering your author career with intention.

Subscribe for weekly no-nonsense author business insights. Drop your questions in the comments—we might roast them (lovingly) in the next episode.

#indieauthor #selfpublishing #indiepublishing #bookmarketing #authorgoals #writingtips #bookstrategy #writingpodcast #prostalkingprose #writinghelp #writingadvice

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