In this episode, Qredible Live spotlights Fireweed Cannabis Co., a proudly Indigenous-owned dispensary based in Washington and operated by the Snoqualmie Tribe. Guest Robbie de los Angeles shares how the store, just one year into operation, is already redefining cannabis retail and community impact — and was even crowned Best Cannabis Shop on the East Side by 425 Magazine.
From tribal sovereignty to vertical integration, retail discipline to recycling innovation, this episode dives deep into what makes Fireweed more than just a dispensary.
🧭 Topics Covered: 1. Robbie’s Journey & Fireweed’s Origin-
From fireworks stands to managing a pioneering cannabis store.
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The Snoqualmie Tribe’s foray into cannabis retail.
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Building a mission-driven, customer-first team.
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Why Fireweed treats cannabis like fresh produce.
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Importance of freshness, inventory turnover, and retail professionalism.
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How being a sovereign tribal business allows Fireweed flexibility.
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Bypassing many of Washington State’s strict cannabis regulations.
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Real-world benefits like higher purchase limits and local street events.
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How tribes can own the full supply chain — from grow to sale.
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What that means for efficiency, innovation, and sustainability.
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Overview of cannabis adoption among Washington’s 29 tribes.
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The unique ability for tribal-to-tribal cannabis trade and lawmaking.
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Why Native communities could lead the next wave of cannabis evolution.
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How cannabis revenue fuels tribal programs and jobs.
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Medical, dental, and full benefits for Fireweed team members.
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Reinventing what ethical cannabis entrepreneurship can look like.
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Focus on retail fundamentals.
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Don’t get distracted by hype — inventory, customer service, and cash handling still rule.
“Treat cannabis like lettuce — it’s produce. That’s how you keep quality and customers happy.” — Robbie de los Angeles
“Tribal cannabis is not about getting rich. It’s about building up our community.” — Robbie de los Angeles
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