The Southern Shift: Inside Georgia's Cannabis Movement - with Judson Hill

In this compelling Good Friday edition of Qredible Live, we’re joined by Judson Hill, Georgia Market President at Fine Fettle, one of only six licensed medical cannabis operators in the state. Judson walks us through his powerful personal journey—from fashion entrepreneur and tech startup founder to cannabis advocate and public health leader. With a bold mission to reshape the Southern cannabis landscape, Judson shares how Georgia’s medical program compares nationally, and what’s on the horizon for regulatory reform, patient access, and cannabis innovation in the region.

From lobbying his own father (former State Senator Judson Hill Sr.) to launching California-based pre-roll brands, Judson offers an inside look at policy wins, medical milestones, and the grassroots push to educate legislators.

🔑 Topics Covered:

• Judson’s journey from e-commerce and fashion to medical cannabis leadership

• The evolution of cannabis access and public health in Georgia

• Why Georgia's cannabis law is among the strictest in the U.S.

• Cannabis vs. hemp: The regulation and retail reality in the South

• The opportunity in THC beverages as an alcohol alternative

• How vertically integrated models affect product consistency and patient safety

• Track-and-trace tech and why Georgia is doing things differently

• The role of science, advocacy, and patient voices in shaping policy

🧠 Key Quotes:

“I had to lobby my own dad first — a sitting Georgia Senator — to see the medical benefits of cannabis.”

“Georgia has the opportunity to be a cannabis leader, not because we’re first, but because we’ve learned from every other state’s mistakes.”

“It’s not just about the industry. It’s about access, trust, and treating cannabis like real medicine.”

👥 Special Thanks To:

• The Georgia Medical Cannabis Commission (GMCC)

• Atlanta Sickle Cell Foundation, Atlanta Cancer Society

• All participating legislators and patient advocates