In the fast-paced world of music releases, having a clear and structured plan is crucial to maximising your impact and building long-term success. While each artist may have different strengths, weaknesses, and goals, this episode outlines a label standard release cycle—a bare minimum structure designed to help artists in the AU/NZ territory navigate the social, digital and media landscape effectively.
This plan covers the key priorities from the moment your music is ingested into a distribution service up until release day and beyond. It’s aimed at artists looking to build demand for their catalogue and ensure the sustainability of their artist projects.
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