Last week, as many listeners have heard, RAAA announced a historic re-brand of the Feeder Calf Certification Program to Angus Access. On this episode, we welcome Jeananne Drouhard, RAAA Value-Added Department Team Lead, and Rob Hess, Area VII Northeast Director and 2nd Vice President, to take a look behind the curtain of the Rebrand. Both Jeananne and Rob, amongst others, were key members of the team that helped make this change take place. Take a listen as Jeananne gives a look into the history of the Feeder Calf Certification Program, discusses the changes in the program, and provides details on EIDs. Rob gives insight into the RAAA Board's vision with this change and how this follows the RAAA Strategic Plan and Core Principals. Please review the links below for additional information on Angus Access and as always, please do not hesitate to contact RAAA's Value-Added or Commercial Marketing Department with any questions on Angus Access!
Links
Media Release
https://redangus.org/raaa-rebrands-fccp-as-angus-access-to-increase-market-competitiveness/
Value Added Programs Tab on Website
https://redangus.org/marketing/value-added-programs/#overview-1216981329
Guide To EIDs
https://redangus.org/marketing/value-added-programs/#guide-to-840-eids-1216981329
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