Andrew Hamilton - Euca

Remarkable Regional Business – Episode 31 Guest: Andrew Hamilton, Founder Business Name: Euca Website: https://eucabuilt.au/ LinkedIn: https://www.linkedin.com/in/andrewghamilton/ 

 

Topics Covered

/ Purpose-Driven Product Design for Regional Tourism Andrew introduces Euca, a company specialising in architecturally designed, prefabricated eco-cabins tailored for regional tourism. The business focuses on enabling operators like wineries and agri-tourism ventures to offer high-quality accommodation without the typical construction complexities.

 

/ Streamlined Development Process Euca offers pre-designed, customisable cabins that are fully engineered and compliance-ready. By centralising architecture, interior design, and compliance work, the company reduces barriers for clients—especially those wanting to start small and scale gradually.

 

/ From Product to Platform The cabins are built in a modular factory in Geelong, leveraging efficiencies like material optimisation and reduced waste. Clients can configure their cabins online, similar to customising a car, aligning with their brand and site aesthetics.

 

/ Regional Identity in Design Andrew discusses creating an authentically Australian cabin design aesthetic, inspired by eucalyptus tones and local materials—steering away from imitating overseas trends like Scandinavian or American log cabin styles.

 

/ Market Opportunity and Impact He highlights the mismatch between regional tourism demand (nearly half of accommodation dollars spent in regional Australia) and the lack of appropriate infrastructure. Euca fills this gap by offering scalable, premium, and compliant prefab cabins.

 

/ Sustainable and Scalable Manufacturing Design choices include using full panel sizes, minimising offcuts, and sourcing local materials. The factory-based model also allows faster deployment, avoids lengthy on-site builds, and ensures lower environmental and logistical costs.

 

/ Andrew’s Diverse Background Andrew’s journey spans product design, media, e-commerce, and property development. He blends creative and commercial skills, applying product thinking from tech and consumer goods to placemaking and prefab property.

 

/ Placemaking and Value Creation The episode also explores how Andrew's background in immersive environments and commercial property led to his understanding of customer experience and product-market fit in tourism accommodation.

 

References

• Euca – https://eucabuilt.au/
• Pivot City Innovation District, Geelong - https://www.pivotcity.com.au/
• Zaha Hadid / Hudson Yards Project – https://www.zaha-hadid.com/design/520-west-28th-street/