Bianca Tarrant - Our Cow (Part One)

Remarkable Regional Business – Episode 37 (Part Two) 

Guest: Bianca Tarrant, Co-Founder Business Name: Our Cow Website: https://www.ourcow.com.au LinkedIn: https:// linkedin.com/in/bianca-tarrant-a73b2519b/ 

 

Topics Covered:

/ Building Knowledge and a C-Suite Team from the Ground Up

Bianca shares how Our Cow grew by surrounding themselves with skilled mentors, industry experts, and a hand-picked leadership team – despite her and Dave's lack of formal business backgrounds. Their approach: hire people better than you and grow into your leadership role.

 

/ Leading with Culture and Self-Development

As the business scaled, Bianca and Dave learned the importance of personal growth and letting go of control. They focused on improving workplace culture, empowering staff, and showing up as the best versions of themselves.

 

/ The Power of Storytelling and Marketing Through Authenticity

Our Cow’s success was largely driven by grassroots, video-first storytelling on social media. Bianca discusses how transparency, daily farm life, and staying relatable helped build trust with a city-based customer base – and how they inspired other farmers to do the same.

 

/ Evolving Strategy While Staying Customer-Focused

Bianca details how their early desire to serve everyone led to strategic shifts: refining product range, raising prices, and attracting a customer base that values quality and ethics over price. Knowing their customer became key to sustainable growth.

 

/ Navigating Industry Perception and Carving a Niche

Initially met with skepticism, Our Cow earned the respect of the wider agriculture industry by proving their value as a complementary market—not competition. Bianca reflects on their position as industry advocates and change agents.

 

/ What’s Next for Our Cow

With national reach and processing in place, Our Cow is focusing on growing its subscriber base, staying true to its meat-first model, and exploring future retail and international expansion opportunities.

 

/ Women in Agriculture: Breaking Barriers

Bianca speaks candidly about being a young female leader in a male-dominated industry. She shares the challenges of gaining respect, the crucial role of female leaders in Our Cow’s success, and her mission to model inclusive leadership.

 

/ Lessons in Resilience, Delegation, and Asking Bold Questions

From staffing to scale, Bianca shares valuable takeaways – including how asking the right questions led to major breakthroughs (like nearly securing a $10M investor), and why letting go of operations enabled true leadership.

 

/ The Role of Team, Culture and Motivation

Bianca explains how a strong, unified team in Casino has powered their success. Through hiring for attitude, promoting from within, and building a culture of autonomy and trust, they’ve created an A-team that fuels growth and morale.

 

/ Introducing Their New Podcast: Paddock Talk

Bianca announces their new podcast aimed at telling more farmer stories and connecting even deeper with their community.

 

References:

• Our Cow – https://www.ourcow.com.au
• Paddock Talk Podcast – Available via Our Cow's social platforms