In this episode of the Restaurant & Bar Marketing podcast, host Erik Shellenberger shares a powerful speech designed for front-of-house staff, showing them how to increase their tips by adopting a “ruthlessly self-serving” mindset. This episode is all about putting more money in your pocket—not just improving the business. Erik explains how being prepared, remembering customer details, and providing a personalized experience can drastically boost your income. Whether you’re a server or bartender, this episode will show you how to make more money without working a minute longer than you do now. Speech starts at 1:28 if you'd like to skip directly to it.
Key Takeaways:
- How being “ruthlessly self-serving” can increase your tips
- Practical strategies to create repeat customers and grow your earnings
- Why staying off your phone improves customer perception
- How to turn a one-time customer into a regular by showing genuine interest
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