Calling all artists, makers, crafters and designers! Are you tired of navigating your art business all by yourself? Do you wish you had straightforward business support designed for creative professionals just like you? Have dreams of business growth without sacrificing your integrity? You’re in luck! Class is now in session and you have a first-row seat to your next semester of creative business growth. What’s more? You don’t have to do it all alone. Join Heather Allen MGIM-MBA — author, business consultant, former college instructor and your personal ”Professor of Revenue Readiness” — each week for practical, action-based episodes designed to help you take your creative business to new heights. The Revenue Ready Creative podcast is THAT business course you wish you had in college. It’s like going back to school, tuition-free, for weekly lessons in managing and growing your empire as a creative professional. Let this be your weekly education as you sharpen your business tools and flex those visioning, planning, and profit-generating muscles as a creative business owner. Hear from experts and creatives just like you. Learn to grow your art business online. Learn easy-to-implement systems for productivity. Discover how to make selling natural and authentic. Find simple systems and automations for business management. Plan for the business, creative career, and life you want. Target Audience: Self-employed visual artists, graphic designers, makers, crafters and creative professionals. Find Heather online: www.HeatherAllenOnline.com Buy Heather’s book: https://HeatherAllenOnline.com/book/
Let's talk about something that hits close to home for a lot of us—especially those who are self employed in creative fields.
If you’ve ever found yourself doubting your talents and abilities, feeling like a fraud in your own success, or wondering when people will “find out” you're not as together as they think—you’re not alone.
This episode is intended to help you own exactly where you are in your creative journey with confidence...
Let’s face it—distractions are everywhere. From social media scrolls to seasonal mood shifts, staying focused as a creative can feel like chasing light through a fog. But what if the secret isn’t eliminating distractions, but learning to work with them?
In this episode, we’re talking about the systems and rhythms that support your creative business—those repeatable processes that let you pause and pick up where you left off with co...
Each week, I’m thrilled to bring lessons learned and best practices for artists and creative small business owners to your listening ears!
Surprisingly, when I look at my podcast episode data, among the most listened to episodes is an episode that starts with "Get Organized."
You can find that here:
Episode 5, “Get Organized in Your Business with this Sales Tracking Process for Creatives.”
While I know you’re here for sales, I wo...
Congrats! 🎉
You’ve got a show, market, festival, studio tour or workshop coming up. It’s either scheduled with a real date to work towards, or it’s something you’ve imagined, but it’s only a matter of time. Your event is on the horizon.
Let’s get you ready, my friend. No need to start from scratch. I’ve got a lightweight plan to share with you that can be used for your first show or your fortieth show. But one thing is true, you c...
In the Revenue Ready Creative podcast, "Mon-yay!" is reserved for the first or second Monday of the new quarter.
It’s a time to look back at your efforts from last quarter so that you can celebrate your achievements, learn from what happened and make adjustments where necessary.
But it’s also a great time to look ahead as you prepare for what will be happening in your creative business over the next three months.
You can find sp...
You're busy providing OTHER people with creative services and solutions, but have you ever taken time to do the same for yourself?
In today's episode, I interview photographer Amy Paulson who helps you see the value of investing in brand photography for yourself and your creative work.
Photography is SUCH a powerful element of your online art business. Why wouldn't you want to invest there?
Well, as you'll hear in this episode, the...
Are you struggling to get more sales online? Ever wonder how website might be contributing to that struggle?
Let's talk about the top mistakes artists make in their online business, and particularly in their website.
And guess what… I’ve made quite a few mistakes myself! I’m hear to spill the beans…
Share the deets…
I'll tell you where I messed up and what I forgot to account for, confessional-style.
And I’m not stopping ther...
What happens after someone clicks the call-to-action button on your art website or your workshop sales page?
Where does it take them? What’s the workflow? And more importantly —how does payment get into your business bank account?
Let’s take a look at that today as we march forward with all things sales pages for artists this month.
Today, I’ll teach you how to be super tactical with your sales page so that you have a process that...
Do you wish your website could actually help you sell more art?
Do you wish your online presence could attract more buyers and sales?
Are you ready to stop wasting time on a website that doesn't convert?
Then you’re in the right place!
As we continue with "all things sales pages" in the month of March, I’m excited to dive into a super important topic – web copy – the written content, or “copy” used on webpages.
Since ever...
Pretend we just developed YOUR Revenue Ready plan. And from that plan, you decide that you want to bring to life a new online offer or service for people to engage with, buy from you, sign up for what you offer, book, schedule. Whatever verb you want to insert there.
How do you plan for this new line of business to be profitable for you?
Is it possible to plan for it? Or does it simply happen organically?
In today’s episode, we’r...
It’s always helpful to hear different perspectives, especially when it comes to money-related planning for the future.
Hi! I’m Heather Allen, your personal professor of revenue readiness. I help artists and creative business owners to identify and optimize their revenue and income potential. And today I’m bringing a special guest into the classroom today to share a vision for what early retirement can look like.
Pamela Reed is a ...
Raise your hand if time management seems to be a constant battle for you.
It’s time to flip the idea that all goals are a single, one-time event, or the final destination of the journey. 👀🙈
Instead, let’s recognize that some goals can be seen as a process that allows you to make improvements and optimize for continuous wins. ✅
After all, isn’t it better to take what’s working and use it to consistently achieve results?
That’s what we’re talking about in today’s episode of the Revenue Ready Creative po...
When you work with me to create your Revenue Ready Plan, you might identify Etsy as a good passive-income option for the future you envision.
Or it might already be part of your revenue mix and you’re looking for ways to optimize what you already have.
Passive income gives you what you’ve been looking for all along – consistent, predictable revenue that gives you more STABILITY and general ABILITY to pour time into the creative wo...
Are you struggling to balance creativity with financial success?
Do you like the sound of passive income but don’t know how or where to start?
Do you dream of consistent income year round, not just during market and festival season?
Feeling like there isn’t enough time to start something new in your creative business?
Then this episode is for you!
Today, we’ll dig into 7 ways to add passive income into your art business.
But if y...
Having a mission and a vision statement can be a powerful tool for the impact you want to make in the world.
From an personal perspective, both give you something to fall back on when you need a reminder of your "Why."
For other people, like customers and future employees, your mission and vision statements can provide clarity and direction. People can get on board when they see that what you're doing aligns with them personally.
...
Need some guidance for reviewing your Q4 sales, communications, and overall efforts?
Fourth quarter is the busiest sales time of year for big box and small retailers alike. Many artists, crafters, makers, and designers find themselves overwhelmed by all of the activity, last minute sales and commissions, not to mention personal obligations that come in October, November, and December.
A common challenge we all experience with New Year's goal setting is figuring out how to sustain that energy and intention beyond the start of the year.
You’ve seen those ads or memes about the new exercise bike or treadmill blending in with the furniture, being used as a clothes rack because over time, those exercise goals either change or fade away.
Today, let’s talk about your plan for making your new years goals stick.
You’v...
Hearing or reading about economic trends and predictions might cause you to think a little differently about how you’re doing things in your business. And how to prepare for uncertainty and change...
After all, if you’re a commercial artist, designer, or creative business owner, get this – your customers are part of the economic trends you’re hearing about.
So today I’m going over some of some buyer trends that are predicted for ...
A new year is on the horizon. Pretty soon you’ll be starting a new semester of learning, testing, and growing in your creative business. But before that semester begins, let’s kick off this episode with a Pop quiz!
Question: A self-employed artist wants to earn more in the year ahead. Should she:
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