In this episode of the RevOpsAF podcast, co-host Camela sits down with Sonia Chawla, SVP of Revenue Strategy and Operations at Climate Impact Partners and a seasoned RevOps executive and systems thinker, to discuss why jumping into AI without a strong data foundation is a recipe for failure.
RevOps leaders will walk away with a clear framework for how to evaluate, structure, and prepare their data systems before layering on AI tools. With over 15 years of experience scaling revenue operations at companies from $4M to $2B, Sonia brings pragmatic, no-BS advice on building clean systems that actually drive growth.
📊 What you'll learn:
→ Why “garbage in, garbage out” is especially true for AI in RevOps
→ How to define and enrich your ICP without expensive tools
→ The right order of operations for data, process, and AI
→ Ways to use call recording and CRM hygiene to improve sales execution
→ How to get stakeholder buy-in for “unsexy” but critical data work
Perfect for: RevOps professionals, Sales Ops teams, early-stage GTM leaders, and anyone considering AI in their GTM tech stack.
🔗 Related blog posts:
Beyond KPIs: The Art of Storytelling With Data = https://www.revopscoop.com/post/beyond-kpis-the-art-of-storytelling-with-data
How to Structure Parent‑Child Account Relationships in Your CRM = https://www.revopscoop.com/post/parent-child-account-hierarchy-crm
GenAI + Marketing Analytics: What RevOps Needs to Know = https://www.revopscoop.com/post/genai-marketing-analytics
🤝 Connect with Sonia on LinkedIn = https://www.linkedin.com/in/soniachawla/
❤️ Not a member of the community? Join here: https://www.revopscoop.com/membership/membership-options
👍 Like this episode? Subscribe for more insights from the world’s best RevOps leaders.
#RevOpsAF #RevenueOperations #B2BMarketing #SalesOps #GTMstrategy #DataDriven #AIinSales #CRMStrategy #RevOpsCommunity #RevOpsCoop
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