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April 7, 2025 79 mins

This week we chat Fred, the high-pitched, hyperactive, and arguably highly annoying character created by Lucas Cruikshank.

We touch on how the channel became incredibly popular on early YouTube, how Lucas used his online popularity to launch a mainstream acting career on Nickelodeon, and the eventual spoiler peaceful retirement of the Fred character.

This week we are subscribing to:

Lucy: Mochi

Max: Hot water with lemon

If you have been enjoying the podcast, would love a rating on your podcast platform of choice :)

00:00:00 Introduction

00:02:02: Our history with Fred 

00:09:53 Early Fred videos

00:23:41  Fred’s popularity

00:27:19: The Nickelodeon era 

00:38:41 New Fred content

00:45:32 Lucas comes out

00:49:08 The controversial ‘New Fred’ series

00:57:07 The final era of the Fred channel 

01:03:35 Lucas’ current content

01:07:43 Fred’s legacy

01:15:04 What we’re subscribing to

Business / enquiries: rewindtimepod@gmail.com

You can watch more of Lucy at https://www.youtube.com/@LucyLivinYT

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
In 2006, a 14-year-old from Columbus,Nebraska created a YouTube channel
testing out different comedic characters,finding early success with a character
of a 6-year-old boy with a high-pitchedvoice and a concerning backstory.
This channel would go on to becomethe most subscribed on YouTube and the
character and its creator achievingmainstream Nickelodeon stardom.

(00:21):
But the passage of time comes for us all.
And would an adolescent YouTuber be ableto keep playing a hyperactive 6-year-old,
and would they even want to Welcometo Rewind time this episode, Fred?
Yeah, it's rewind time.
Rewind time bound.
Ah
haha.

(00:45):
Hello everyone.
This is Rewind time.
I am your host, max.
I know nothing about YouTube, andjoining me is YouTuber, Lucy Livet.
Brackets, and I know a bittoo much about YouTube.
How are you?
Sorry.
Close brackets.
How are you?
Lucy,
are you serious?
Are you, look, I just, I'm tryingto make sure that we set up the

(01:07):
start of the episode so thateveryone knows what's going on.
You know what I mean?
Of course.
Yeah.
Yeah.
I just thought when you redid mydraft of the intro, it wouldn't also
include the introductionary phrase,but you know, like it was good.
I think people will like it.
I think it would help if youlet me read my line as well.
Yeah.
So, yeah.

(01:27):
Yeah.
Normally it would be like max.
Yeah.
And then it would belike, Lucy, for your line.
Mm. That I was, I was led astray.
Well, I think
that is just a lesson in youneeding to check your work.
Okay.
Yeah.
Next time.
Next time.
Okay.
This week we are doing Fred, Lucy.
I know you know about Fred.

(01:47):
Yeah.
Because.
I actually know too muchabout your introduction or
your familiarity with Fred.
Mm. Do you wanna tell everyone?
I mean, do you wannatalk about how you are?
How are you No, no, no.
You just wanna get straightinto my straight in, straight
in really evil anecdote.
Okay.
So, uh, YouTuber Fred, um, do you,do you know anything about Fred?

(02:11):
Yes.
So when you were like, who is Fred?
I thought of two things.
Yes.
I thought of Freddy got Fingered,which is like a famous terrible
comedy from the two thousands.
Yeah.
Which is like a famouslike 0% Rotten Tomatoes.
And I was like, that's weird.
I also thought of Fred again.
Mm-hmm.
Who is a, a DJ of muchpopularity in Australia.

(02:33):
Yes.
People love Fred again.
They do love Fred again.
And I was like, but I know.
I was like, I think Fred has anannoying voice, but I couldn't
picture why I knew that.
Mm-hmm.
And as we went through and watchedand I learned about Fred, who
is a, I play Fred Voice now.
Hey, it's, and it's really nice out.
So I think I'm gonna go swimming later.
that's Fred.
I was like, I know he hasa movie, which he does.

(02:56):
And then when I went on and lookedat the reviews for the Fred movie,
there was a podcast I listened to.
No way.
Simon
and Mayo's film reviews.
Oh, in tape.
The period of 2009.
Yeah.
Yeah.
And it was a huge thing becausethe Fred movie was released
in theaters, the first one.
Oh.
And the reviewer on the show, markKermode was like, this film is so bad.

(03:22):
And he just kept doing the Fred Scream.
And he was like, at the end ofthe year wrap up, he was like,
this was the worst movie I saw.
And it is also at 0% on Rotten Tomatoes.
Mm-hmm.
And he likened it to a Serbianfilm, which is a you Yeah.
You guys can look that up.
I won't talk about it.
No, we won't talk about that
pod.
But yeah.
So that's how bad he thought it was.

(03:43):
And that's how I was like, oh yes.
So you,
so you had like a memory hidden away.
Yes.
From, from another pot.
Really?
I've never seen.
Fred YouTube or I'd never seenwhat Fred actually looked like.
Oh, okay.
But I knew Fred, the characterand knew it was annoying.
Well, I thought there may havebeen a chance that you knew about
Fred because you have youngersiblings, and I thought maybe like,

(04:04):
no, not too young.
You escaped.
You're free.
Yeah, that's good.
That's good.
Uh, so I guess I'll tell my anecdote.
So I, I was aware of Fred,I think peripherally because
Yeah, he was a famous YouTuber.
At this point.
I was already watching YouTubevideos as we've discussed on the pod.
I got really big into YouTubeprobably in like 2008 or so, and

(04:25):
like from then on I was So you
were 11?
Yes, I was 11, but probably a bitold for Fred, uh, by my entry point.
Uh, but I, I became reacquainted withFred, um, in, I believe my senior year
of high school, uh, when I was on a date.
Um, I, I was on like a second datewith someone, uh, bless their heart.

(04:49):
Very nice boy.
Um, he invited me over to his house,uh, and I hadn't dated much, so I
wasn't quite, I didn't quite cottonon to probably his intent to invite me
on a second date to his house to hangout while his parents weren't there.
Um, but so he was like trying toput a movie on for us to watch.
Mm-hmm.
And we put on Shark Night, which is ahorror movie about sharks, where you

(05:14):
get like, attacked by sharks and thesharks like come up outta the water and,
you know, a really terrible BC d gradehorror movie, almost sharknato, like,
but without the budget or the spectacle.
And I was like, oh, I'mnot big into horror movies.
Like, it's kind of spookysharks coming outta the water.
So, I mean, I like
that you gave it a go.
Well, I was just like there and it waskind of like, you know, when someone's
just like, oh, I'm gonna put this on.

(05:35):
And you're like, okay.
And they're like, are you enjoying it?
And I'm kinda like, not really.
Like I just was, you know, itwas like going over my head.
What was.
About to potentially happen.
Um, and then, so he we're kind of flickingthrough the, the channels, the, um,
cable, I think it was, what's it called?
Foxdale.
Um, and so he flicked onto the Fred Movie.

(05:59):
Uh, and so he was flickingback and forth between the two.
I don't think there was likeanything else on, these were the
only two movies that were on, um,men did not know how to torrent.
So, you know, that's a,that's a red flag, I guess.
Um, and so we, he had the FredMovie on and I was like, this sucks.
Um, and then he, uh, proceeded to kiss me.

(06:22):
So a kiss to Fred and I remember vividlyit was like, you know, when you're
just like, I was having a sort of outof body experience where I'm, uh, I
was, I was being kissed, I would say.
Like he was kissing me and Iwas also there, and so was Fred.
Um.
So, and like I hear Fred Screamsand that's probably pretty

(06:42):
similar to my internal monologue.
Anyway, we did not go on a third date.
Um, he's a very nice boy, but
I, I knew this man is, uh,I went to school with him.
I did not like him at all.
Uh, I, we
should clarify, my frequent,
uh, memory of him is that at the busstop, we would be waiting for the bus
and he would say, can I have some money?

(07:02):
I don't have money for the bus.
And then he would use that money to goand buy stuff at the, the local IGA.
And for context guys, uh, this was nota school where children could go if
they did not have money for the bus.
So it was just very annoyingthat he was doing this.
Would you clarify
that?
You can I have more
Sir Oliver Twist stuff.

(07:22):
At, uh, a school where it waslike exclusively privileged kids.
Yeah.
So, yeah, he was a loser in my view.
Whoa, whoa.
Thankfully he
doesn't listen to this pod.
Whoa.
Crazy.
If he did.
Um, anyway, shout out.
Sorry.
It's actually crazy law.
It's, it's not, it's not me.
It's not you, it's Fred.
Uh, but to clarify, you did not,we didn't know each other at this

(07:44):
point while I was dating this man.
No, no, no, no.
Yeah, yeah, yeah.
Okay.
Just in case anyone thinks, youknow, 'cause you love me so much.
Oh yeah.
That it was like, you know,you didn't like him because you
were secretly harboring It'sthe police they're coming to.
It's the bad day police.
It's the bad date police.
Yeah.
Oh, that's actually so traumatic.
It, how did you watch more of theShark movie or more Afraid the movie?

(08:06):
I think at one point becausehe was like trying to, you
know, like make out with me.
I say that like I wasn't an activeparticipant, but I kind of mean
that because I don't think Ireally was like, I think I was
just kinda like, what's going on?
I can't say it was a, a, a reallytreasured memory of, you know, early.
Intimacy.
Um, but uh, yeah, I don'tremember how he got out of it.

(08:26):
I think his neighbor rocked upand his neighbor was like, had
a Tumblr famous blog that I wasaware of and he didn't know.
But I was like, your neighbor isthis extremely famous for anyone
who listens, who was on like Tumblr.
His neighbor was Australian Santa,which was this like niche, but like
very popular Australian tumble user.
And then his, he was just inthe kitchen eating cereal.

(08:48):
Anyway.
Wow.
This is a crazy story.
It was
a really weird, yeah,
I think our first date was Birdman.
Was it?
Yeah.
Really?
Because it came out in January, 2015.
Did
we see a movie for our first date?
No, it wasn't our, I don'tthink that was our first date.
Date.
Oh, I think it was the firstmovie, our first movie date.
We watched as a couple.
Yeah.
Yeah.
I will say with this guy,my first date with him.

(09:10):
So the second date was Fred.
The first date was, um, Manish Steel.
Ooh.
Yeah.
Yikes.
Yeah.
Man of
Steel.
Definitely a movie you see with the boys.
Oh yeah.
I remember going with, with someof the chums and we actually
thought it kind of rocked.
It's not like
when he punches Zod after like two thirdsof the movie being, how do you remember?

(09:32):
Like very slow.
It's kind of six.
It's probably one of the,the best acts, Snyder movies.
It's a low bar, but, you know.
But yeah, I think it's kind of cool.
You know, this guy, he was showing youFred, we were together experiencing
Birdman, you know, it's just like areal, like a low versus middle brow
type of intellectual that you picked.

(09:52):
Okay, so you, you finisheddunking on a guy that I wanted
two dates with in high school.
Sorry.
It
was just, it's been on my brain.
I wanna bring us back, Fred, thecharacter of Fred per your intro.
Yes.
He is played by our teenager Lucas, whowe both broadly a pretty positive on.
Yes.
We both like Lucas.
Lucas, how
do you pronounce his last name?
I wanna create Crookshank.
Yeah, yeah.

(10:13):
Like the.
The cat.
Yeah, like, like the cat.
The cat in the media property from the
Yeah.
Um, and he plays a 6-year-old andhe, the main thing I would say is
he, through like a chipmunk effect,
puts
on a very high pitched voice.
Yeah.
That does not really soundlike a real 6-year-old

(10:34):
No.
It's
more an exaggerated effect.
Yeah.
It's a character.
Yeah.
It's a heightened character.
Yeah.
And he has his
catchphrase.
Hey, it's Fred.
Hey, it's
Fred.
Yeah.
So I'll play.
Hey, it's Fred now.
Um, you don't need to,I just did it perfectly.
I'm sure you did.
Hey,
but basically he startsuploading these videos in 2006.

(10:54):
Mm-hmm.
Originally he's on achannel with his cousins.
Mm-hmm.
They do not.
Become more or less, you know?
No, they basically, they don't
become smosh.
It's, it's much like a Ryan hisituation where there's a group of
them, but quickly the star pulls away.
And so he does move ev eventuallyhe moves everything to the

(11:14):
main Fred channel mm-hmm.
And starts uploading from there.
And the first like, officialFred, video Fred on Mayday.
Mm-hmm.
And honestly, there's not much interms of the Fred video concept
that differs from video to video.

(11:35):
Yeah.
Do you agree?
I
So we should
hit the main, the main plot points.
Yeah.
Yeah.
I think that's important.
And I remember, so we are going throughthis playlist that I've curated of Fred
content, and I kind of knew that, I waslike, you're not gonna, you're not gonna
have an amazing time with this one.
Like the, the tolerance level for Fred.
And even for myself, it's, it's prettylow because this content, and you know

(11:56):
what, and that's not to be like, it's.
Bad content.
It's just that it's aimedtowards like children.
I would say it's like a very,like it, it's like lowbrow.
It is shoe, it forms
part of, I would say the worst type ofchild entertainment, which is funny voice.
Yeah.
Or like screaming.
Yes.
There's a lot of screaming.
A lot of like, like thehigh pitched screaming.

(12:16):
Yeah.
It's, it's, yeah,
it's real like nails on chalkboard stuff.
I feel.
If you are an adult, yeah.
You want, but magically somechildren enjoy this type of stuff.
Would you rather
like a, like an iPadbaby or like a Fred baby?
I
generally more, I think I preferthe brain rot iPad stuff because
it doesn't like the Fred scream.

(12:38):
It actually,
it's really great.
Causes you like
physical pain?
Yeah, yeah, yeah.
I could not imagine watchingthe Fred movie in cinemas.
That would be like, so on a date.
Traumatic.
Yeah.
With
someone trying to put their tongue.
Anyway, Fred, he liveswith his single mother.
Mm-hmm.
Who is a recovering drug addict.
The law isn't crazy.
Yeah.

(12:58):
Yeah.
And
Fred's dad abandoned the family.
Uh, he's always six yearsold in the YouTube series.
Mm-hmm.
Later they will age him up, but forthe purposes of YouTube, he stays
six and he goes to kindergarten.
Mm-hmm.
And the videos, it's like a series ofsort of like children's TV ly, like Yeah.
Yeah.
They're like short vlog sketches.
They're about like three minutes long.

(13:20):
They're
not like vlogs though.
He's not talking to camera.
In the later ones he'll be likegoing to the grocery store.
Yes.
Um,
so there is like a, you know,
the sort of a shift, like a vlogformat to more of like a TV style
format where we're observing.
Whereas in the early ones, he'stalking to the camera being like,
Hey, it's Fred, you know, my mom's nothere and I can't find my medication.

(13:44):
It's literally stuff likeFred goes to the park.
Yeah.
Fred gets babysat.
Normal, normal children'stelevision like plot.
Uh, premises, but obviouslyquite different because Fred
is a different character.
I think unlike other episodes,we're not gonna go really in depth
into like any particular Well,
I like the babysitting one 'cause Freddoes drop, uh, the R word, uh oh God.

(14:08):
Which, which is way edgier than, uh,
anything
in the other videos, which arepretty normal besides the screaming.
Well, you okay.
To be fair, we didn't, we reallystruggled to sit through any of them
in full, like, we kind of just skimmed.
We would like watch a few few and ski.
No, we, we watched
a few
fully.
Yeah, we did.
Yeah, we did.
But I think if you sat down andwatched all of them, I think there's

(14:30):
edgy stuff inside all of them.
Probably not as edgy aslike dropping a slip.
It's kind of bit of a, a hardone, but a lot of the, he
insinuates the stuff withlike his mom being absent.
Yeah.
He and, and
being an alcoholic or like having,you know, substance abuse issues.
Yeah.
Having a dad who is missing, um,implying stuff about like himself
or like things that have happened tohim, which are pretty, pretty dark.

(14:54):
Um,
I don't think, and we saw from the,the meet and greets he did with
fans and the age of those fans.
I don't know if they'repicking up that stuff.
Well, you know what, and I'm surprised,I mean I'm not, I guess I'm not surprised
that you didn't like put these two thingstogether because I guess the premise
of the podcast is I know too much aboutother random YouTubers and you know,

(15:15):
you probably luckily haven't probablyhad to come in contact with 'em as much.
But you know what it remindsme of so much is Miranda sings.
It's so similar.
I know who Miranda singsis as you were a fan.
She laid out, hang on, hang on.
Canceled, hang on.
And that is very funny to me.
Hang on, just to clarify.
Okay.
I was not like a Miranda Sings Stan, Iwas merely subscribed to her channel.

(15:39):
She's very popular.
Do you own that at thetime in high school?
No, my brother had a mug.
Oh.
My brother had a mug.
My brother.
It was your brother's mug?
It was
my brother's mug.
Yeah.
My little brother had a mug.
Yeah.
Um, sorry to my brother, I'mjust adding him on the pod.
But he had a mug.
He was a fan, but healso was younger than me.
He was like quite a bit younger.
So he was the targetwinning some Miranda things.

(16:01):
And I would say I thought some,and I still kind of am like, there
are a few videos that I'm like,they're, they're good quality.
Yeah.
Humorous videos.
But what I'm drawing the, sorry, Ishould just quickly say I disavow
Miranda sings Colin BallingerDo not the the bony little back.
Absolutely not.
Uh, just to make that abundantlyclear, but, uh, the, the kind of aspect

(16:25):
of it's a character who has like.
A bit of like a darkness kind of mixed inthere, but which like if you're an older
viewer or you're Yeah, you're an adultlike we are, you are immediately going.
Okay, cool.
This is like the inferencesthey're making here.
Miranda Sings is similar in that it'sa character where she's implying things
about her weird uncle who likes to babysither and he takes over rides on the daddy

(16:48):
saddle and like weird stuff like that.
Like it's things that as an adultyou're like, this is a dark, or like
an adult joke or an inappropriate joke.
Yeah.
But children don't reallylike put two and two together.
They just know that it's like naughty.
It's naughty.
And that's what's comedic to them.
That's kind of
uniquely YouTube though.
Yeah.
'cause like mainstream, you know, contentproduction industries, you know, they

(17:12):
have to abide by the classificationguidelines of their respective country.
So everything is very cleanly.
This is a G rated program?
Mm. This is a PG rated program?
Mm. This is an M rated program?
Yeah.
And you know, every country.
You know, like America has theirequivalent ratings to that, whereas
like the stuff on YouTube, and I thinkthis is where a lot of like moral panic,

(17:33):
like Elsa Baby Gate stuff comes up.
Mm. Because you can be watchingsomething that appears like a G-rated
product and then the person's talkingabout insinuating they will molested.
Yeah.
Which would bring that upto, and like an MA rating.
Yeah.
Yeah.
But on YouTube it's like, it just sitsunrated along with everything else.
But, and that's, we have YouTubekids now probably to prevent that.

(17:54):
Yeah.
Well, I don't wanna get too muchinto like, you know, talking about
Miranda sings in depth because wewill obviously do an episode on
Miranda Sing slash Colleen Ballinger,um, down, down in the future.
But, um, you know, not to go aheadof things, but Fred obviously does
go on to work with Nickelodeon andit'll be interesting to see 'cause

(18:14):
um, spoiler guys, we did not watchthe Fred movie, not on YouTube.
Um, no, uh, not on YouTube.
Doesn't count.
Um, but.
I wonder how much they toned it downbecause something like Miranda Sings
did go on to get like a Netflix show.
And did you not know that?
No.
What's is it, I swear,is it her in character?
Mm-hmm.
Did you watch it?

(18:34):
No.
Oh, okay.
Yeah.
No, because I'm not like, Iwas not a Miranda Sings fan.
Yeah.
Like that intensely or, well, look,we'll get to Nickelodeon quickly.
So despite us being very dismissive ofthese videos, they are enormously popular.
Yes.
In 2008, Fred has, by that point,on his standalone channel, become
the first YouTube channel to reachmore than 1 million subscribers.

(18:59):
A crazy milestone.
Yep.
You would not, when I was puttingthe stuff together and I was just
doing the research before youkind of looked into it, I was
fully just like, are you serious?
I, I, I must have wipedthat from my memory.
I must have found it out at some point oranother, but I'm like the first YouTuber
hit a million subscribers before anyone.
We've covered on the pods sofar, like YouTubers who are

(19:19):
considered super prolific, Fred.
And I will say the like todislike ratio on his videos
is, um, pretty, pretty cooked.
People don't, don't really like Fred.
I would say.
Um,
well, no, no, no, no.
It's like 75 likes, 25 dislikes.
Yeah.
Percentage wise.
Well, um, which is fine.
Yeah.

(19:39):
That's, I would say that's a bitlower than your standard YouTube.
Yeah, of course.
Yeah.
But not, you know, as, as I've learnedfrom a recent creator's video, a a view
is a view, and I'm not gonna turn my noseup even if the person dislikes the video.
Uh, yeah, that's the secret to YouTube.
But I mean, the, I mean, you'd know,and I think Lucas has acknowledged, like

(20:01):
he knows that he's created a characterthat is like, at its core annoying.
It's not, I don't thinkthat's up for debate, is it?
Is there anyone who would belike, Fred's not annoying?
Well, his fans.
But like, do they just likehim because he's annoying?
Like he's obnoxious in like a funny way?
Um, no, I I don't think you couldwatch like a trilogy of films

(20:21):
and a TV show of a character.
You find annoying.
Well, spoilers.
Yeah.
So, or at least you could, but ina sense that's not, I don't think
children's media, I don't thinkchildren would be able, they need
to have like, alignment with theperspective character of the show.
Otherwise they'll just belike, well, I don't like this
person and I won't watch it.
Yeah.
But kids love things that are wacky,you know, he's just like a wacky guy

(20:46):
and he is just doing funny things.
You can empathize with him.
He has a crush on a girl named Judy,you know, and he, he stalks her.
He he stalks her.
Yeah.
But, and he has an enemy, which is Kevin.
And I believe there's like an inferencethat Kevin and Judy are, are an item.
I think that's the, thetakeaway I got from.
Skimming through Fredcontent at a rapid pace.

(21:09):
Look, Fred, he gets a, asponsor for a device called
the zip it wireless Messenger.
Ooh.
A Z
two.
Wow.
Which is
what I, from what I can tell,we saw it in one of the videos.
Yeah, it's, but it's, I think it's,originally it didn't support MSMS.
You could only do a OL Yahoo Messenger.

(21:32):
And MSNI was
gonna ask, is it like one of those,um, like phones for children, but No.
No.
It's like, it was, it was, they were like,they like couldn't put it together though.
Were like the iPhone.
No, that's why, you know,that's revolutionary.
Mm-hmm.
Because
these guys were like, why wouldyou want a OL on your phone?
No.
You want a dedicatedinstant messaging device.

(21:53):
And that's what this is.
Which context?
Context.
Later versions could text.
When was this?
2008. They still, theystill couldn't call.
This was in 2008.
This was
like pre hip hop slide.
I actually think thisis post first iPhone.
Well, no.
Oh yeah.
True.
We have to wind back that IJustine episode and we can,
we can line up the timelines.
Um, but yeah, so he'sgetting some sponsorship.
He's getting some commercial success.

(22:14):
Love him.
All hate him.
He's a big hit with children.
Yeah.
Yeah.
I mean the decision to use him topromote, sorry, to promote the film
City of Ember, which you have seen,which is like a, I have seen, I have
seen this movie, YAI think I read
the book, right?
Yeah.
Yeah.
Um, and they basically just haveFred do a remix of the trailer

(22:35):
and post it on his main channel.
Um, that was funny.
Didn't you know Exactly.
Didn't make the film a success.
It was still a huge flop.
Um, but it's cool that he was gettingthe bag that early in YouTube,
you know, just imagine it was
2008 being 2008, being onthe PR team for like whatever
studio released, city member.
And then just beinglike getting this back.

(22:57):
Like you're doing all your pri withyour journalist and they're sending
things to you for approvals, youknow, doing sponsored, um, you
know, website articles, whatever.
And then you get sent this video fromlike a child, uh, who's cutting, you
know, shots of him with Bill Murrayand Sirona when he's like screaming
that, what a time to be alive.
Look,
they probably got fired 'cause themovie flopped, but I don't, but the Fred

(23:19):
video did well.
Yeah, exactly.
I just kind of think it's not Fred'sfault considering how early it was
and how many views it got thereprobably was a very good investment.
Yeah.
On their behalf.
Fred maybe even helpedthe movie make more.
Maybe it wasn't gonna bean even bigger flop, but
honestly we're probably the firstpeople to speak about this movie in
the 15 years or so since it released.

(23:39):
So in the way Fred actually did morefor the movie than it, it in itself did.
You know.
So
true.
So true.
Um, okay, so Lucas, the creator andperformer of Fred at this point, he
does a, like a welcome to my channel.
In 2009 where he's like,guys, I'm out of character.
Like it's me.
Lucas, this is

(23:59):
on his second channel.
Yeah.
Right?
Yeah.
So there's the Fred Channel, andthen he creates a channel called
Lucas, and it's a Vlock channel.
And he's like, very muchjust a normal teenager.
Um,
you were like in shockwhen he spoke for the
first
time.
Well, it's, it's because I wasn't,I was like, I, I suspect that he's
doing like a post-processing thingto get his voice to sound like this.

(24:22):
But I was like, maybe he's doing it.
Maybe he can do it naturally.
That'd be cool.
Yeah.
You know?
Yeah.
But no, he's just literally a normal guy.
Hey guys,
it's me, Lucas.
Yeah.
And he's like, you know, Iknow you love Fred, but I also
wanna do other characters.
Mm.
It's like he wants to havea wider comedic remit.
Mm. And you're like, okay, go off.
Mm-hmm.
Let's see how successful that is.

(24:43):
Um, and then we continue gettingFred videos through 2009.
It then becomes the mostsubscribed YouTube channel.
Mm. For
almost a year, 318 days.
Oh my gosh.
From October, 2008 to August, 2009.
And how old?
He would've been like 16or something like that.

(25:04):
Yes.
Imagine being 16 and you are thenumber one YouTuber in the world.
Yeah.
For like a year.
That's crazy.
And he's like doing,he's on the Tyra Show.
Yep.
You're a fan of Tyra.
Have you ever seen a Tyra show?
Um,
am I a fan of Tyra?
I, I think Tyra Banks contributes a lotto the cultural, uh, cache of memes.

(25:26):
Wow.
That's so diploma.
Diplomatic.
Diplomatic.
Um, but he's also like pullingthis like YouTube success into some
appearances on Nickelodeon properties.
So he is on an episode of I Carly.
Mm-hmm.
So I think it's hersecond I, Carly reference.
'cause we spoke about it inthe context of I, Justine.
Yes.
Justine.
Yeah.
Yeah.

(25:46):
I don't think she ever made it on.
Oh, maybe she did.
Maybe she did.
Let's look.
Talk about that another time he got
a whole episode.
Yes.
Yeah, it was a whole episode, like acrossover episode between Fred and I.
Carly, yeah.
I, Carly's whole thing is she's a,she makes a show, like a video show.
She's a blogger show.
Well,
well, it's like a live show.
Okay.
Where people were like, tunein, I think clearly again.

(26:08):
Wow.
Originals Twitch Streamer.
iCarly,
Twitch, streamer.
iCarly.
It's giving it to, uh, mid to late20 year olds discussing iCarly when
they did not watch it as children.
Yeah.
No, but people, I started, peoplewatched iCarly, but I just,
obviously as we've discussed, Ididn't watch kids tv, so I was just,
I, I didn't have Nickelodeon so poor.

(26:29):
Yeah.
No, I didn't have Nickelodeon, soI just, I would only see it if like
an episode was on like a plane.
Yeah.
Or I went to someone's house, but yeah.
I wasn't really watching Nickon.
Yeah.
I just recall
one, uh, classmate who was just really,like, Miranda Cosgrove is so hot.
Mm-hmm.
Um, but I'll find out who that is later.
Um, he also appears ina Hannah Montana episode

(26:54):
Mm. At the
end of 2009.
So
Nickelodeon and Disney are vyingfor his love and attention.
No, Hannah Montana
is Nickelodeon.
No, it's
Disney.
Is
it?
Mm-hmm.
Are you sure?
I'm a hundred percent certain.
Okay.
Because I only, when I was a kid andI was like eight or nine, we did not
have Nickelodeon, but we had Disney.
Interesting.
And Disney is definitely HannahMontana, because then they have the
crossover between Hannah Montana andSweet Life and Zach and Cody, which is

(27:15):
like the sweet life of Hannah Montana.
And then I think, um,yeah, no, yeah, definitely.
That's so Well, okay.
Soe, I can provide morecontext on Disney shows.
We, we are not having this,um, and he gets signed to a
production deal with Nickelodeon.
Mm-hmm.
I try to look into like thetrades reporting of this.

(27:38):
Oh.
But it seemed like no one.
Really cared about the ins andouts of the children's TV world.
Mm. Um, so I can't tell you like hewas paid like, you know, a million
dollars a year or whatever, but it'squite interesting that they signed
at this point, like the most popularchildren's content creator on YouTube.
Yeah.
Um, and they parlayed thatinto the Fred Film trilogy

(28:03):
when we, when I first put, I put thetrailer that he uploaded like on his
channel into the playlist of videos.
Um, and so you saw that and youwere like, there is a Fred movie and
I think that might've been a wellunlocked to your, your memory of the
Fred movies you described earlier.
Yeah.
But then as we went through, you know,hey, we see a few more Fred videos
and whatever else, and then we seeAfr the second Fred movie, which I

(28:26):
believe is Night of the Living Fred.
Yep.
And you were like, that's not real.
I thought it was a parity.
You thought it was a he was doing, butNo, no, there's a Fred two and then
there's a Fred three, which is Camp Fred.
Yeah.
Also the same year as Fredthree, there's Fred the show.
Mm-hmm.
Which is like a 20 something episode.

(28:47):
Nickelodeon kids sitcom starring Fred.
They could not get enough of Fred.
No.
They said Fred goesplatinum on this channel.
Yeah.
Like that is so crazy.
But should we talk a little bit aboutFred, the Mo, I mean, we didn't watch
Fred, the movie, not a YouTube channel.
Like not a YouTube video, Fred.
They, they age Fred up.
Mm-hmm.
So Fred in the sitcom mediaseries world, he is a teenager.

(29:08):
Yeah.
Rather than a 6-year-old.
Mm-hmm.
Which I think is, they didn't want tolike a dear Evan Hansen type situation
where we had now approaching 20 something.
Uh, yeah.
Lucas Lucas playing a six.
Playing a 6-year-old.
Old, yeah.
Yeah.
It would be just because then
you'd be having him act with othersix, like other child actors, well,
or other teenagers playingchildren, playing six year olds.

(29:29):
Yeah.
It makes it much easierif you just age 'em up.
Yeah, but like the mannerismsare still the same.
He does Fred scream, the core
comedic thing and Fred is justthe screaming and the voice.
That's the, the core comedic thing.
Hard to say again.
'cause technically it'snot a YouTube video.
Um, we did not watch the Fred movie.
Maybe down the line, you know, wecan, we can do an episode on the
Fred movie if we're really, if we'rereally stuck for content ideas.

(29:51):
Um, but hard to say if it had thesame dark undertones about like
the child abuse and whatever else.
But Fred does.
Fred Canonically doesn'tknow about his dad.
He is a no dad person, which,you know, very relatable for me.
Um, but, uh, he does envisionhis dad as John Cena.
Mm. Um, played by John Cena.

(30:14):
Yes.
And I believe, I don't know ifhe was entirely joking, um, but
I believe this may have beenJohn Cena's like acting debut.
Like this is his foray into No,
I don't think that, I mean, I suppose he's
acting when he does wrestling.
Spoiler alert guys.
It's not real.
Um, but maybe.
When did, did Fred launch JohnCena's serious, uh, dramatic career.

(30:38):
We have to, um, I mean, okay,let me, let me quickly check.
I did wanna talk about thequick vlog we saw of Lucas
doing a, a signing at Hot topic.
Oh yeah.
Because there's a Fred t-shirtusing the Fred Channel logo.
Yeah.
Which is Fred, but with an Rbackwards, you know, and then
like a weird little face.

(30:59):
Yeah, yeah.
And there were so many people
they were like streaming, sorry.
Yeah.
At
this signing in a mall in a hot topic.
Mm-hmm.
All wearing the Fred Merch.
Mm-hmm.
And I was like, oh, okay.
This is like on another level to like
what you maybe thought
when a YouTuber sells merch ontheir beautiful bastard.com store.

(31:22):
And it, like, it just, you're selling itto like your very you dedicated audience.
It's a revenue stream.
Yeah, yeah, yeah, yeah.
But having like your clothes in hot topic.
Like for international audience, that'slike a, a fast, not a fast fashion.
It's JJs a casual fashion.
No one knows what JJs is.
Okay.
That's an Australian
thing.
Uh, a casual fashionstore in North America.
It's like
an i, it's like a pop culture.

(31:44):
Well, okay.
It used to be like for gothstuff, I believe and like seen
stuff so I could be so wrong.
So anyone who's like a, you know,a, a hot topic historian, please and
foremost, but what I think used tobe mostly like, um, like alternative
culture stuff has sort of, uh, progressedinto being like a pop culture store.

(32:04):
Like they'd have like invader Zimt-shirts, you know what I mean?
A lot of it's like, I would say it'snot dissimilar to like the pop culture,
like apparel side of EB games for us.
Do they sell funko pops at hop topic?
Surely?
Definitely.
A hundred percent right?
Um, yeah.
Okay.
Fred, the movie was notJohn Cena's acting debut.
Okay.
It was the Marine, uh, which.

(32:26):
Was, you know what I expected, but
Mm.
Um, it is crazy.
He took this role probably sortof a, for like, not foreshadowing,
but it gives you insight into thefuture of John Cena's acting career.
Where now I think he's much moreknown as a comedic actor Yeah.
Than doing any sort of action.
He's
good in the clip.
He's funny.
We saw

(32:47):
he's movie.
John is a funny guy.
Yeah.
Bing chilling.
Yeah.
Chilling.
Um, but yeah.
So you, I I did you, at that pointwhen we were going through the video,
did you, like, obviously you saw thatthere was a Nickelodeon movie, but
when you saw that hot topic line ofthe children's screaming in particular
when he's doing the meet and greet andthen that girl starts like crying and

(33:08):
like hyperventilating, like, did you.
It did you, it
again gave me like goosebumps'cause it was so unpleasant to
imagine myself in that situation.
But Lucas was really nice and obviouslyit's like he, it's his, his his vlog.
He's not gonna show himself like beingweird, but he didn't like, what I liked
is he didn't interact with them as Fred.

(33:29):
He was like, hello.
I'm like Lucas, I'm the performer of Fred.
There was one part where there were somechildren who were just like, so there's
like a recurring, I guess, gag in Fredthat Fred refers to dogs as squirrels
and this child comes up and was like,oh, like I really like your squirrels.
And Lucas just goes, well,they're actually my dogs.

(33:51):
I dunno why it really tickled me.
And the kid is like.
Five or six.
And this is like a, youknow, an adolescent boy.
He's probably like 15, 16, 17.
He's just like, well actuallythey're not squirrels.
Those are my, uh, those are my two dogs.
So yeah, that's, uh, that's howI got them to be in the video.
And I'm like, there's something about it.
It was like a very wholesome, um,'cause these kids are all like,
trying to interact with him, likeyou said, like in character and

(34:13):
he's just like, thanks for watchingmy videos, I really appreciate it.
Bye.
I dunno.
But he, he, yeah, he does.
Um, I dunno, he has a lot of decorand we will actually, spoiler alert,
we will watch other videos of otherYouTubers where they do similar
merch signings and meet and greets.
And I would say they don't act withthe same level of maturity and decorum

(34:34):
that Lucas does.
I also don't get the sense thatLucas was charging for this, given
it was in a, it was in a store.
Probably not.
No.
It,
and it was children,but anyway, who knows?
Um, something noticeable just.
In this period, he did what appearsto be a, a sponsored video sponsored
by YouTube where he discussedhis favorite YouTube videos.

(34:56):
It clearly was like, from whatI can tell, it's a campaign that
YouTube was doing at this point.
Obviously YouTube partnerprogram is in full swing.
YouTube, uh, does have, so I don't,I'm sure you know this, but for our
audience, once you become, once youare YouTube with a certain amount
of subscribers or potentially evena certain amount of notoriety, you

(35:17):
will get a contact at YouTube who islike your go-to person at YouTube.
Um, so if something goes wrong withyour channel or if you're having
difficulties, even like in terms ofstrategy stuff, um, knowing if algorithm
changes and like how to adapt to them,your YouTuber contact will, like, have
calls with you on like a, you know,however often as you want basis, probably

(35:38):
like a quarterly basis or whatever.
Um, so he definitely would'vehad some, uh, some contacts of
YouTube being there previously.
Number one.
Most subscribed to YouTube.
Did you know?
You you knew that, right?
Or you assumed Yeah, yeah, yeah.
So clearly, yeah.
YouTube were just like asking their topcreators, um, to make a, a YouTube video

(35:59):
about what their favorite videos are.
Anyway, his favorite YouTubevideos Dolls by Mosh.
Did we watch that one?
Honestly, I can't remember.
There were a
lot of mosh videos.
Um,
but at least I was like, I know of Mosh.
Yeah.
His other one was Charlie The Unicorn.
Mm. Which I know whatCharlie The Unicorn is.

(36:20):
Yes.
Upcoming episode, I imagine.
Yes,
absolutely.
Um, he then says that his favoriteFred video is Fred Stalks, Judy.
Mm-hmm.
Sure.
Okay.
Didn't
seem better or worse than the others.
Mm-hmm.
Um, and then he alsotalks about a few things.
I wrote notes.
I don't know what they mean.
The life and death of a pumpkin.

(36:41):
Yep.
No, I don't know that one.
Uh, MIDI Poo.
Nope.
Don't know that
one.
All right.
Well, lost to time.
Well, um, but you know, interesting,he, you know, he likes mosh.
We like mosh common ground with us.
And Fred, I was
gonna say, do you think, um, 'causeobviously in terms of timelines, it's
hard to say exactly where they overlap.

(37:01):
Do you think there was probablya time where early mosh.
We're like looking at Lucas, who's like,I think a bit younger than them, right.
And was being like, what the hell?
Like, because I mean, obviously theygo on to become the most subscribed
channel, but so they would've beenlike, you know, swapping between them.
I think their
audience just skews quite a bit older.
Yeah, yeah.
Like there's not much overlap.
Yeah, true, true.

(37:22):
Um, so I don't think they're too worried.
No, I just, I, I, I just think it'sfunny imagining like at the time you
are, you know, mosh, you are the secondbiggest YouTuber and your opposition is
uh, like a high pitched, like screamingchild and it's like, how do we compete?
You know?
But ultimately, as we know fromour mosh episode, they do, they do,
um, overtake and I think hold thespot for quite a long time as well.

(37:46):
. We have a new character from Lucas mm-hmm.
That he debuts in oneof his channel updates.
And you're like, I was like,okay, new, new character.
You,
you were like, yeah, cool.
Yeah.
You kind of sat up in your seat a bit.
Yeah, well
I was, I was quite, yeah.
I wasn't really enjoying Fred, so Iwas like, maybe this new character
will make this channel more watchable.

(38:08):
Mm-hmm.
Anyway, the new character, hedoesn't debut in the video,
but he's like, it's coming.
And he also says, guys,I've seen your concerns.
I am not killing Fred.
Yeah.
Like, this characterwill live alongside Fred.
And then we get the new character in, uh,this video, the following video, sorry.

(38:30):
And the character's name is Claudio.
Yeah.
And it is Lucas in a, likean Anna Winter black Bob.
He's
wearing a bob.
Yeah.
And he
has like a drawn on pencil andmustache and he basically kidnaps
Fred and locks him in a dog cage.
Um,
well, I think then Fred goes on to stay inthat dock cage, like in the live timeline

(38:52):
of his YouTube channel for like a year.
It's unclear because we then havea period of time from now, probably
from now, and the, I think thelocking Fred in the cage kind of, um,
is like this sort of the end of an
era.
Yeah.
The
channel becomes a lot morefreeform in terms of content.
Yeah.
So we start a show calledFlecha, which is uh, like a talk

(39:16):
show format hosted by Lucas.
Mm-hmm.
And he is in character is Fred,but not quite like 6-year-old Fred.
Yeah.
It's
probably more like the TV show.
Yeah.
Like an older Fred.
Yeah, like a 13-year-old Fred.
And then, but still
with the voice.
And we have like crew members whoare also like part of the show,

(39:36):
but it's not, it's not a talkshow in that it's like unscripted.
It's like a.
It's like a scripted comedy show.
Eric Andre show is we Yeah, it's likecompeti to Yeah, it's like, it's like he
looked, he watched the Eric Andre showand was like, I could do this with Fred.
Um, so yeah, it's a scriptedshow and he invites on various

(39:57):
different celebrity guests.
The first guest is Obama
Barra Obama
what?
. Barack Obama.
Uh, but it is not Barack Obama.
I'm sorry,
I think I got confusedby BU and then Oh, bu
yeah.
No, it's, uh, you were like, oh.
And he's like fully like, wow,I can't believe we got Obama.
And you're like, oh yeah.
I suppose like, you know, at thispoint, president starting to do Obama.

(40:19):
I didn't
believe it was actually Obama.
Well, I just was like, so many chips do,
spoiler alert, meet Obama.
And they do get, I know Obama, Obama went
on, um, yeah, the Zach Gakis show.
Yeah.
Yeah.
Like at this pointwhere, where are we now?
In like 20, 20 10.
10. So firmly in the era of peoplebeing like, actually maybe going
on the YouTuber like, you know, PRcircuit could be worth my time if

(40:44):
I'm looking to target young voters.
Uh, but no, it's just a, it's justan Obama impersonator, which I think
that's key though, young votersin that people that are over 18
and can vote, whereas no one thatwatches Fred can vote hopefully.
Um, so they have that.
Um, and then they do some other episodes.
They have Perez Hilton on as aguest, which is quite strange.

(41:05):
Uh, I,
Justine, friends of the show,just guest friends of the show, I,
Justine is a guest and the wholebit, they're like, she's so hot.
So yeah,
the entire thing islike Fred wants to date.
I, Justine.
I, Justine is like, don't you, aren'tyou obsessed with a girl called Judy?
And he's like, no, I, Justine, I want you.
Uh, and then like the other crew membersare also all trying to date I, Justine.
I mean obviously I, Justine again,once again, consummate media

(41:28):
professional plays the bit perfectly.
Um, but yeah, it's not, we're notactually interviewing I Justine, we like
glean nothing about I Justine from this.
She's like
a, a supporting character.
Yeah.
Yeah.
Um, and I would say at this pointwhen you're looking through the
comments is people are kind oflike doing the classic YouTube.
I feel like we've seen it in somany episodes now and it's so,

(41:49):
we'll see it in so many more.
People are saying, I miss theold thread, like, what is this?
There were already kind of like sprinklesof that when he was, you know, uploading
trailers and promo for the movies.
Like, they were like, we justwant the old Fred where he like,
I don't know, si SLS and like,
it's not even that.
I think they just want him screaming.
They just want him like screamingand being like unhinged and stuff.

(42:11):
Yeah.
Um.
They're like, we wantless palatable content.
Uh, you know, notmainstream media content.
Which by the way, can I just saythe coloring on the Fred movies?
The saturation is like so wack.
I'm sorry.
There's like the third Fred movie here,like uploaded video and it's like a
musical sequence, which kind of kind ofcool I guess, but it's like so yellow.

(42:33):
It's just diabolical.
Anyway, I just need to say that,um, because it really took me
off guard when I was watching it.
But yeah, we are definitely seeingat this point the audience is kind of
like, it's cool that you like doingthis new format, but you can just,
can you just do normal Fred videos?
Um, so we have the Fle Fle chat series.

(42:54):
Yes.
We also have, at this point Lucasis still working for Nickelodeon
on the Fred, the show.
Yes.
And Fred, the third film.
Mm-hmm.
Um, so we also get, uh, it'sFred, which is an animated short.
Show that goes on YouTubeand on Nickelodeon.
Yeah.
Where it's basically the world'slike hide most hideous looking

(43:18):
art style, disgusting animation.
Whoa.
That has, uh, Fred's voice, uh,Lucas playing Fred, uh, and the same
cast is in the movie, basically.
Mm-hmm.
So it's like a, basically it's a spinoff.
Another Fred, an animated spinoff.
Media property.
Yeah.
Yeah.
Crazy.
There's now five Fredthings on Nickelodeon.
Three movies, one live action show.
An animated show.

(43:39):
So, well, I thought it was veryinteresting 'cause I was like, oh,
so well, yeah, like obviously Lucasis getting older and it's weirder and
weirder having him play this character,but moving it to animated, you could,
you could run like The Simpsons,you could run Fred for 30 years.
There's nothing to stop.
You just churning it out forever.
So true.
They don't do that though.

(43:59):
No,
they don't.
I get the sense that after thecontract was up, Nickelodeon were
like, I think Fred has run its course.
Mm-hmm.
They do have him star in one more show.
Marvin Martin.
Marvin Martin.
Oh, so there's, yeah.
Sorry.
He stars
in this new show called Marvin.
Marvin, yeah, I think And Marvin.
Marvin, yes.
Yeah.
Where it is him not playing Fred.

(44:22):
He's just the star of this show.
Um, where he plays a, an alien whois pretending to be a teenager.
Yes.
Okay.
Which is like a normal, well,that's a very like classic
Nickelodeon style promise.
No, no, Fred, no voice modulator effects.
He's just being a child actor.

(44:42):
Um, and was that so, I mean, I hadn'theard of this, so I don't think
it quite reached iCarly levels of
success.
He, so from what I can gather, and hetweeted about it at the time, he said.
I've been a Nickelodeon boy foryears, and today it came to an end.
So excited for new beginnings.
Love you all.
Kiss, kiss, kiss.

(45:03):
Um, you like contract to the network,kind of like, um, how they used
to do it in Hollywood where youwould be like, oh yeah, a studio.
I have a exclusivity deal withWarner Brothers or MGM or whatever.
Yeah.
Yeah.
And so you just make WarnerBrothers movies for years until
your contract's up and his contractwas up and they didn't renew it.
Which kind of normal.
'cause he was older and so thenthey didn't renew the show.

(45:26):
So I imagine if it was morepopular, they would've renew.
They renew, renew the show.
Yeah.
But yeah, it was probably a casewhere they, they had a year left on
his contract and were like, well,we gotta use him for something, so
let's put him in Marvin.
Marvin.
Exactly.
Yeah.
Yeah.
So Fred is free of Nickelodeon.
Mm-hmm.
And he does a q and a onhis Lucas channel mm-hmm.

(45:47):
That I wanna talk about.
Yes.
And the video title is, are you Gay?
And he has a woman in the bed with him.
His
na her name is Jenny.
Uh, we, we didn't really go in depthinto this because, uh, there is, and
similar to Philip DeFranco, thereis a channel who's uploaded like all
of their old vlogs, which I thinkhave now been private or unlisted.

(46:08):
Hard to tell if it was the same channelor if it was a little confusing.
But basically he did a, he had like acollaboration YouTube channel with a
girl named Jenny, who I believe also wasin, maybe not Nickelodeon shows, but she
was also like a, a children's TV actor.
So I assume they crossedpaths at one point.
Maybe she was in the Fred Movie, maybeshe was on the show, something like that.

(46:29):
Maybe they just met at party,unsure, but they become friends.
It's basically like a friendscollab, like vlog video channel.
She, her name is Jennifer Veal and she isquite famous in the uk, like sufficiently
that she has a Wikipedia page.
Mm-hmm.
Um, and a whole like life series thing.
Um, but basically theydo vlogs for a time.

(46:51):
And
so this is like from there?
Yeah.
The period where they're together.
Yeah.
So it's like a combined, it'sa q and a. Have you watched Oh
yeah, we've watched some Q and As,
but yeah.
Yeah.
Um, but yeah, naturally they're, thisserves as a sort of coming out video.
Mm-hmm.
For Lucas who is gay forthe title of the video.
And I think both of us, you probablyknew this, but I was there being

(47:13):
like, well, yeah, like, come on.
I mean, you, you never like, I don'tthink, I don't like to be like,
oh yeah, it's like really obvious.
'cause like, you neverknow, like obviously
No, but he, Lucas is fruity andcertainly at this point gets fruitier.
'cause he is now out publicly.
But even as a teen, hehas, you know, yeah.

(47:34):
He's, he is quite like sassy.
Even in his portrayal of Claudio.
I would say Claudio as a characteris quite like, yeah, he does.
It's hard to describe.
I feel like as a, as a straightwoman, it's not my place, but, uh, he.
Yeah, he comes out.
Um, and I think it's actually, yeah,it's a really wholesome video actually

(47:55):
because, um, and we haven't really, Idon't think we've covered any YouTube
so far who've done like, kind of comingout announcements that, you know,
oftentimes make waves within theirfandom or within, you know, YouTube.
But this coming out is very likecasual and he basically says, well
actually all my friends and family haveknown for like the last three years.
Like I have.
He's like, I'm fully out inmy personal life, but I didn't

(48:16):
think it gives that noone bar Nickelodeon.
Yeah.
Jo Jo.
See what type of vibe I'm didn't know
behind the scenes.
Yeah, you're probably right.
Yeah.
The timing is very interesting.
I didn't
even think of that.
Yeah, that's probably definitely it.
Um, but he, yeah, he basically just, butto be fair, he, like, ultimately with the
Fred Channel, he's not playing himself.

(48:38):
He's playing a character.
Yeah.
So, and his audience is children and so,you know, whether he wants to disclose
his sexuality is sort of like, not.
Yeah,
a hundred percent.
It's kind of much of amuchness, but I think it's nice.
This video is very cute, andhe's just like, yeah, I'm gay.
Um, I think his companion Jenny, doesmake some funny, uh, jokes where it's
like, well, of course you're gay,or something like along those lines,
which is yeah, quite, quite funny.

(48:59):
Um, she can make those jokes ifshe likes, uh, but, uh, yeah,
it's quite, quite wholesome.
Um, and we will go on to see his, uh,his relationship documented, which,
we'll, we'll get into briefly, I suppose.
Yeah.
Before that, so 2014.
Mm-hmm.
We are now eight years of Fredcontent into the experiment.

(49:20):
Mm. And Lucas does a video.
He's like, I'm bringing Fred back.
Yeah.
And everyone's like, yes.
Oh, I've missed old Fred.
Yeah.
Here we go.
Let's go.
Yeah.
Fred's been stuck in the dog crate.
Yes.
Yeah.
Well, he doesn't say that in this video.
He's just literally like,I'm doing new Fred videos.
There hadn't
been Fred videos in between though,so it, it had been like a while.

(49:41):
It's, it had been a while betweendrinks, you know what I mean?
Like he'd made a couple of Fred Fredvideos here and there, but mostly the Fred
video, sorry, the Fred Channel doesn'thave any like, new classic Fred videos.
It might be like promo for the show orlike announcements and things, but he's
not, there's no just fresh Fred content.
Yeah.
So
everyone's very excited.
Okay.

(50:01):
What follows is, so it actually isvery cool, and I did not expect this
at all, but what they do a videoseries and it's, um, like a serialized
story, but it starts with the new Fred.
The new Fred is a Korean child.

(50:22):
Who does the OG Fred videos?
Like Fred goes swimming, Fred loseshis meds, they recreate those,
but they star this Korean childwho obviously isn't Fred, but he's
doing all of the Fred mannerisms.
There is also a, like a b plot where theyhint at the, the ownership of the channel.

(50:44):
Um, it's owned by the
Yuk Sung Corporation.
Yes.
Like
a serial corporation from Korea.
Yeah.
And the new Fred's father plays,uh, like a, well, no, the new Fred's
father is like this Korean businessmanwearing like a, wearing a big suit.
And he's very much like,do the Fred to his child.
And the child's like, oh, they don'teven, I don't, they don't even like me.

(51:07):
Anyway, this goes on for a few episodes.
Mm. And like the response in the comments.
Largely people being like, what is this?
We as adults are like, this isactually like really quite funny.
Yes, a hundred percent.
This is so funny.
It's very clever.
But obviously to the audience of children,they don't, they're not seeing like
the irony, they're even like addressinglike elements of the fact that people,

(51:31):
like people just want the old friendback and people, you know, the guy
kinda like, why do they even want that?
Yeah.
Like, yeah, it's very self-aware.
Um, and obviouslyMasterminded By, by Lucas.
Yeah.
Um, it's a really funny bit,uh, which culminates in Lucas
out of character going to Korea.
And that's the next, uh, video in theseries says you have all these new Fred.

(51:55):
Okay, so he go going toKorea, quote unquote.
'cause he clearly is just in Korea town.
Koreatown in
la.
He, he might not even bein Korea town, honestly.
He's just in a Asian style place in la.
He's like at the
front of like an Asiansupermarket and restaurant.
And speaks to an Asian man on thestreet, maybe an actor, maybe a guy.
And he's literally like, where is Fred?

(52:17):
Yeah.
Anyway, the final of the finale of this,uh, this new series is Lucas goes to
Yung, the company, the Yung Corporation.
Yeah.
And he goes to rescue Fred from thedog Crate, and Claudio was there, and
Claudio is like, I'm imprisoned Fred.
'cause I am the original ownerof the Fred YouTube channel.

(52:39):
It's a long running bit in Fred Law.
It's like a law that comes back to like
the first or secondepisode of Fred where Yeah.
Fred
took the YouTube channelfrom someone else.
Yeah.
youtube.com/fred, which fair enough.
Kind of a, kind of a juicy URL to have.
But Lucas stands up to, youknow, the evil corporation.
He saves Fred Claudio is like,oh yeah, no, I, I forgive you.

(52:59):
And the three of them are all outside.
And then Lucas is like, likeFred, it's been great, but I don't
wanna do Fred videos anymore.
And he just fades away.
You know, like a force ghost.
It's like, yeah, like a force ghost.
And Claudio also just fadesaway and then Fred literally
like walks off into the sunset.

(53:22):
And that's, that's it.
Fred's Fred, Fred over.
That's end of Fred.
No more.
Fred.
It's so funny.
Like it's, I don't know.
It's actually like so good.
I can't, I can't hate, I have notes.
I'm kind of like, he could
have just done this as a, youknow, one like 45 minute video.
No.
Like one movie.
No, but you know, yeah.

(53:42):
This is, it's a very interestingway to retire your YouTube presence.
Basically.
I, you know what, shout out to Lucas.
'cause he kind of approachesthis with so much like.
I don't know.
Like he isn't being like rude to his fans.
Like no, he in previous videos hasacknowledged like, I know you guys

(54:02):
want the old content back, but youneed to understand like, I don't, you
know, I wanna do different characters.
Or he's just like, I wanna try new stuff.
And like, I hope you can understandthe old content is still there for
you can go back and watch it anytime.
And I'm like, it's actually like avery, um, it's like a very mature
way to interact with your audience.
And I guess not to, 'cause as we've seenwith some YouTubers, like, you know,
they take a break and then they comeback and they're like, actually all

(54:23):
that content I made during that year,I was miserable and I just made it.
'cause that's what you guys wanted.
And it does feel like there's abit of that like tension Yeah.
Between the, and movies.
I mean, he could have done that
for way more.
He could have done that.
He could have, he could have kept makingFred videos, but he basically was just
like, I don't really wanna do it anymore.
I'm kind of over it.
But he never is like, I hate Fred.
This is so dumb.
Like, you guys suck forliking this content.
Yeah.
He basically is just like, I'm donemaking Fred videos, like, and they're

(54:46):
always still gonna be there foryou and I wanna do something new.
And I, and he just forges ahead with thatand I'm kind of like, shout out like.
Classy, classy ending.
You know what I mean?
Like, uh, we've seen like, I think Ithink of the Ryan Heer, um, video episode
we did, um, where, you know, he kind oflike, he probably goes on a little bit

(55:09):
longer than he sort of wants to mm-hmm.
Doing content that he doesn't enjoy.
And then he kind of is literally justlike, and then I try making content.
I like, and you guys don't like it,and it's like, why don't you like it?
And it's like,
yeah.
You know,
and like the views on New Fred Yeah.
Horrific.
They're channel tanks because
Yeah, yeah, yeah.
People want old Fred
and it's hard to say.
He might privately feel a type of wayabout that and not, you know, address it
in the content, but the fact that he justkind of is like, yeah, well I don't, I

(55:32):
don't think he ever intended newFred to actually be new Fred.
No, no,
no, no, no.
But I mean, I mean, take something likethe, the talk show, the Fred Figgle
chat or whatever, he, we never get asense as the audience, and obviously
it's just through the videos we watchedwhere he feels like resentful that
his audience aren't, uh, supporting orfollowing him with his new ventures.

(55:53):
Like, he's just like, yeah, fair enough.
Like you guys just like the original fret.
You know what I mean?
Yeah.
Whereas some YouTubers I think, do feelthat sense of like, I've done all these
videos for you, and like, why can'tyou guys just support my new thing?
Um, and I, I understand that from anemotional, emotional perspective, but
ultimately, like as a creator, youknow, you, you don't really get to pick

(56:14):
and choose what your audience likes.
And if you wanna do a passion project,you kind of just have to go forward
with that, that it's a passion project.
And passion projects might not bethe same as your blockbuster hits.
So, and he's still quite young atthis time, like compared to some
of the other YouTubers we've talkedabout and the level of success they
reach at like an older age, he's soyoung to have had all the success.

(56:40):
Like he is like 18 or 19 andhe's had three movies with
Think Like He's a Child Star.
Yep.
Yeah.
Anyway, sorry, I just wanted to givesome, give some kudos to our boy Lucas.
For this beautiful sendoff.
He does appear as Fred briefly once morein a channel announcement video where
he talks about how the Fred Channel is.

(57:01):
Now, this is so crazy goingto be, everyone can be Fred.
We are Fred.
Yes.
Because Fred isn't largerthan just Fred, the person.
And essentially it's his announcementthat the channel is now gonna be like a
content aggregator where you can submityour videos and if they are liked,
they will appear on the Fred Channel.

(57:23):
I'm not sure if he soldthe channel to someone.
Yeah,
it's hard to say.
Or
he maintained and was the personapproving videos going on the channel?
It's, I can't find anythingfrom, it's really unclear.
Yeah, yeah.
But we all of a sudden startgetting a variety of content on
Fred Channel, which all is received.

(57:43):
I would say either very negatively or.
And be, you know, it succeeds, but in,in spite of being on the Fred Channel.
Yeah, yeah, yeah.
The general vibe islike, what is going on?
Yeah.
And then occasionally peopleare like, you know what?
This one's not that bad consideringthat it's not what we want at all.
Yeah.
I mean, the first one afterthis announcement is a, it's a

(58:04):
band of children doing a fiveseconds of summer parody video.
Um,
that song where it's like, youlook so perfect standing there
and you are American Affairs,but it's like Fred doesn't
appear.
People are like, what the hell is this?
Like, what's going on?
Notably, uh, a Jake Paul series Yes.

(58:24):
Is on the Fred Channel, whichis like a Jake Paul doing like
man on the street, man on
the street.
Mm-hmm.
Interviews where he like getschildren and puts like noise canceling
headphones on their parents, andthen quizzes the kids and then gets
the parents to see if they can.
Respond.
You know, like a, is thatprice is right format?
I don't know.
They do, they have the same family feud.

(58:46):
It's, I'm not really sure.
Sure.
They basically like, what's your favorite
toy?
And the kid's like a horse.
And then they ask the mom like,what's Samantha's favorite toy?
And the mom would be like
A horse.
Yeah.
She'd
be like a Barbie andthe kids would be like,
no.
And then if the mom wins,they pie the kids, I think.
And they have like a, you know,they do a pie of the face gag.
Yeah.
That's, that's the, that's the thing.

(59:07):
Um, weirdly wholesome Jake Paul content.
Yeah.
He's really like a nice young boy.
There's all these, uh, commentswhich are just like from later on,
like more recently, like in thelast couple of years that are being
like, wow, what a nice young boy.
I wonder what he's up to now.
Um, but yeah, so there's other stuff.
There's the one we liked was thatsome kids clearly do a mosh parody.

(59:30):
I didn't really like, thisis you just, which squash?
And it's like food battles.
But I was like, you know, someonewho's seen mosh this parody for
kids pretty, it's pretty good.
It's two
pumpkins with googlyeyes on them and wigs.
Yeah.
And they call it tany and green.
Um, the actual content, no
funnier than Fred, to be honest.
The, the
concept of doing it is funny.

(59:51):
The actual video itself is notreally funny, but the idea of
children being like, what if itwas squash instead of mosh is what
pulls it through to being funny.
It's like the the horseshoe thing where itis so unfunny that it becomes funny to me.
Um, there's Fred Games, whichis like a children's game show.
Oh yeah.
The
subtitles is a riddle of the spinx.

(01:00:12):
I, it was obsessed and it's like Egypt.
It was like a children's gameshow clearly built in some like
la parents, like large garage.
Yeah.
Where they've done like full,uh, like cutouts of like
the SPX and like LED lights.
But again, you can tell it'sstill clearly someone's garage
and these children are doing, um.
Yeah, they're answering like quizshow, like riddles and questions, very

(01:00:34):
just, I don't know, classic children'sgame show, the type of like three
o'clock programming you'd see on,you know, a children's TV channel.
Um, and then if the children get theanswer wrong, there's like a CGI laser
that comes out of the, like a illuminatieye on top of the pyramid and like, kills
them, kills them, and vaporize them.
And that was also really funny to me.
Would I actually sit watchany of this content Genuinely?

(01:00:56):
No.
But is the like, are the irony vibeshigh where I'm like, this is insane.
This exists again, all on thisreally popular YouTube channel,
which has now been turned intolike a content farm for children.
Yeah.
Where Lucas never appears again.
No, he never appears again.
It's just, um, the
Merrill twins do though, youknow about the Meryll twins.
The Merrill twins, yeah.
Yeah.
We'll cover 'em at some point.
I, you know, spoiler for theepisode, I was not a subscriber.

(01:01:19):
I was probably a bit too old forthe content they were making at the
time, but, um, the Merrill Twinshave a full like music video and.
I need to stress, the quality ofthese videos varies quite intensely.
Like we kind of go between, you know, kidswho clearly, you know, are in their own
early stage Fred era, where they're justmucking around making a video and maybe
their parents are helping them and theysubmit it to the Fred Channel or whatever.

(01:01:41):
I don't, we still, we also don'tknow about who's owning the
channel, who's running the channel,how they're getting the content.
Content.
I feel like
Lucas still owns it.
'cause I feel if you bought thechannel, you would've like spoilers.
No, no.
Videos get uploaded past 2015.
Yeah.
So there's only a year of thisexperimentation and I feel like
you bought a YouTube channel.
It might've been just let, it partly
owned by, 'cause we haven't covered them.

(01:02:03):
But there are like children's,like YouTube channels where they
do like, uh, like TV series.
There's this thingcalled the Chicken Girls.
You don't know what that is,but they, they run like TV
shows that are like low budget.
Um, yeah.
But things like that, I thoughtit could be, if this was owned by
a company, that company would've.
Like folded the channel in or justrenamed it or sold it to someone else.

(01:02:26):
'cause there's a million orso subscribers sitting there.
Yeah.
It's
hard to, I'd, I'd be sointerested to find out.
We should just DM Lucas.
We should just DM him.
Yeah, yeah, yeah.
Maybe I'll just add him in thecomments being like, care to comment.
It'd be crazy if we could interviewLucas, if you do end up watching
this, we would love to interviewyou, um, because you Yeah.
Have a very, very interesting career.

(01:02:46):
Um,
but yeah, like I was saying, 2015, theFred Channel has not been, you know,
deactivated or anything, but there'sbeen nothing posted to it since then.
Yeah.
So 10 years now of silence.
The
Fred character, however, verybriefly in 2020, and you don't know
this, but Lucas created a TikTokaccount called, Hey, it's Fred.

(01:03:08):
And he did a few tiktoks as Fred.
That is crazy.
They were all
kind of funny.
Like they were meta stuff.
Like, it wasn't likesincere new Fred content.
Um, but it did, he did get a lot ofengagement and got like a million
followers, but then since he's Yeah.
Like put that TikTokdown and not interested.
That's crazy.

(01:03:28):
That's so quarantine vibes.
Yeah.
It'd be like, what am I gonna do?
It's like, what if I revived mymost successful endeavor and then
just being like, yeah, I stilldon't really wanna do it anymore.
Yeah.
And
now, so that's, I guess, the end of Fred,but Lucas is still active on YouTube.
Mm-hmm.
And his niche, I suppose he is like, youknow, a 20 something personality YouTuber.

(01:03:53):
Yeah.
Yeah.
I would, it's very similarcontent that you would see.
Not very similar as in like the same, butI mean, it, it, it is a similar type of
content you would see from Ryan Trahan.
You don't know who that is?
Sophia Nygard.
Um, that's like his more recentstuff I know about Sophia Nygard.
Yes, you do.
You were
in a Sophia Nygard video.
I was
in a Sophia Nygard video, yes.
Briefly friend of the show.
Sophia

(01:04:13):
Nygard, friend of
the show, Sophia Nygard.
I was briefly featured invideo for like four seconds.
Um, if that, I think it might'vebeen like one second or maybe half
a second, but that, that did happen.
Um, the, yeah, so he, he kind ofstarts by doing like reaction content.
He kind of runs the gamut of like,I would say personality YouTuber,

(01:04:35):
like lifestyle sort of trends.
Um, and I say that as someonewho's like also, you know,
made content similar to that.
You know, he's trying different fast foodrestaurant fries and comparing the best.
I kind of like content like that.
It's very easy watching.
It's kind of fun if you like the YouTuber.
Um, and you engage with them.
Yeah, that's, yeah.
It's like if you like the YouTuber,you're kind of happy to watch them.

(01:04:57):
You know, dip their toeinto different things.
Um, he does some reaction contentto like, uh, like botched surgery
or like 90 day fiance kind of stuff.
He does some buying cameos from likecelebrities, notably Joel Michale,
who we've mentioned before in the pod.
It's like we should have like acounter for the amount of times
that Shane Dawson comes up.
Joel McHale comes up,John Michale comes up.

(01:05:18):
Certain people, well maybe can do like aconspiracy board of how they all connect.
But, um, the, uh, yeah, like buyingcameos from celebrities, just,
I don't know how to explain it.
It's just yeah, like amixed, mixed content.
Yeah.
What do you think there's muchaudience crossover between Fred and
Lucas in terms of both the channels

(01:05:41):
I, or
is it completely separate?
Actually think for people who grew upwatching Fred, they are now at the age
where they would be watching this typeof content, and so I do think you would
get a lot of commenters being like.
Oh my gosh.
Like, you are my whole childhoodand like, now I get to watch you.
That was all the TikTok
comments were.
Yeah.
Right.
So I think that would be the case withhis, um, YouTube content where he's

(01:06:04):
doing things like, I went on America'sCheapest Cruise and things like that.
Like it's lifestyle content thatnow to someone who, you know, at
the time of watching Fred, if theywere like seven watching Fred,
they would now be like 19, 20, 21.
So yeah, I think thatmakes, that makes sense.
But in terms of like sitting down now, Ithink the, the audiences are different,

(01:06:27):
but yeah, it, he, he has made content thatI think has aged with his, his audience.
In early videos, Lucas does, uh,do some like boyfriend challenge,
like tag videos with his boyfriend.
Um, but they actuallyrecently got married.
Um, oh, congratulations.
Congratulations, Lucas.
Um, married
to Fred.
Married to Fred.
My, my years.

(01:06:48):
Fred
gets married.
Fred gets married.
Yeah.
Um, and yeah, the boyfriend is Australian.
Um, good.
I know.
And so, yeah.
Fred, uh, Fred, sorry.
Lucas did some videos, um, in Australiarecently, which is where we are from.
In case you listeners did not know.
Um, so maybe we'll beseeing more of Lucas.

(01:07:08):
Maybe he'll maybe we're consideringmoving down under, but maybe not.
Resurrect Fred.
Bring Fred to a, b, C for kids.
Look, I think that this is probably achannel where, you know, I think the
likelihood of a resurrection is incrediblylow given it's been silent for 10 years.

(01:07:31):
What if
we have a new, new Fred?
You know, the thing is there'snothing I think really copyrightable
or protectable about Fred.
So I think you could just do Fred and callit, you know, George, and you'd be fine.
Um, but yeah, I think that'skind of it for us on Fred,
that's a, that's a wrap on Fred.
Yeah.
How do you feel about Fred?
I mean, your traumatic associationwith the character aside?

(01:07:55):
I can, I can come, I cancompartmentalize that.
I can put that in a box and shove it tothe back of my mind and only bring it out
when people specifically ask me, uh, whatmy association with the Fred movie is.
Or have you seen the Fred movie?
And it's like, yeah, kind of.
Um, I think Fred, I. Is content.
Look, I'll be honest, it's not reallyfor us, it's not really, it wasn't

(01:08:16):
really for me at the time either.
Like I was across Fred, I knewthat Fred was like an annoying
character that children liked.
But in terms of how, you know, thechannel progressed and eventually
transitioned, I will say the stuff atthe end is really weird and quite funny.
But in terms of, I don'tknow how to put it.
Like deciding when to hang up the wig.

(01:08:41):
Fred doesn't have likeany costume suspenders.
Does he wear like a shirt?
He does
wear suspenders in the TV show.
In the movies and the TV show.
Yeah.
Yeah.
But I think, um, knowing whensomething's run its course.
Yeah.
And then choosing to move on with yourkind of professional endeavors and
like a new chapter in your career.
I think it's pretty admirable.

(01:09:02):
Yeah.
I, I can't be too critical of Lucas given.
That basically he made the characterwhen he was so young and it became
so popular that at that stage, oncelike Nickelodeon's involved in telling
you to do the Fred, you don't reallyhave much power in that situation.
If
you were Lucas and Nickelodeon came toyou and were like, we'll offer you like

(01:09:24):
what?
I should kind of, of course he'd say,
yes, yeah, yeah, yeah.
You're not gonna really like, really
the, the object of our ire is Nickelodeonin that they unleashed like this parent's
nightmare on the wider community.
Yeah.
Because yeah, Fred, you can't, I can'tunderstand how annoying he is and it's
not that we are not like, obviously weare not the audience, but we can still

(01:09:44):
watch media intended for children andsee, you know, and rank it compared to
the quality of other children's media.
Like there are children shows that Yeah.
Are far better than Fred
Teletubbies and Fred in a boxing ring.
Exactly.
Let's, you know, like in the nightGarden Maca packer versus Fred one B one,

(01:10:05):
and I don't think Fred is quite like.
Parents' worst nightmare level, butit's still something where I don't think
I would let my children watch rape.
Yeah.
Yeah.
Even if that's just out ofthe fact that Fred annoys me.
But I would just be like,be, I'd just be embarrassed.
You know, I saw something on TikTokrecently where people were talking
about, um, there's a trend goingaround in the moment where it's
like you're unhinged blank hacks.

(01:10:25):
Okay.
Like unhinged, uh, you know, employmenthacks about, you know, saying all
your grandparents are alive, da da da,unhinged flight hacks, you know, buying
a little hammock and putting under theseat and taking sleeping pills, whatever.
Right.
So there's unhinged parenting hacks.
Mm-hmm.
And a bunch of the comments werepeople saying like, oh, I told
my kid that like Blippy died.
Or like, I'm telling peoplethat certain children's TV

(01:10:48):
characters, like, there's no more.
Yeah.
So that we don't have to watch it anymore.
Um, so like, would we hypotheticallytell our children that Fred is dead?
If they got into Fred and they werelike, I, they found it somehow they,
you know, went to some other kids'house and they started watching Fred.
They came back.
No, they're like, I was just say.
No.
Fred,
his household?
No.
Yeah.
Ultimately, I wouldn't allow mykid to have unstructured internet

(01:11:13):
time at an age that I would hopeFred would be of interest to them.
Fred, on naturally.
If the kid's 14 and now they'rewatching Fred, it's probably
large issues at play, you know?
Um, I guess the movie and the TV showdo actually increase the risk of them
uncovering Fred content, but, you know,I, I don't know of many people now.

(01:11:36):
I don't think there's a lot a longshelf life for Fred Touch wood.
Right,
right.
Do you have It's not,
it's not become a children's classic
pro.
Probably not.
Yeah.
I think it's a, a product of its time.
Yeah.
It's not Camp
Rock.
Yeah.
Hmm.
Do you have a favorite Fred video?
Um, I. Yeah.

(01:11:57):
Yes.
The first episode of New Fred.
Yeah, because it was,it just jolted me awake.
Yeah.
Okay.
Like, 'cause I had no idea.
Yeah.
It was coming.
I like, and it, it, it's like so much morecreative than I think other approaches
to ending YouTube series have been,like, it almost, it's like when Ryan

(01:12:20):
Higer did his, um, like introspectivefinal video, but it's like, well, we
applied that to the, the existing channelformula and ran it for like six episodes.
So I think it was quite cool.
Yeah.
I like the ending episode where theyall fade away, like Force Ghosts.
It's so funny.
That, or the one with like,the random children, um, in the

(01:12:40):
Egyptian, like the Oh, the game show.
The riddle of the Speaks.
Yeah.
Okay.
Because it's, so there's something I, Ithink again, it's like my broken sense
of humor where I'm like, I just thinkit's the, the layers of it existing, the
fact that it exists is like the funniest.
Set up for the whole premise and then,you know, the kids getting evaporated by
like, really poor c we should submit this

(01:13:00):
podcast, this episode to thechannel and asked to be featured.
See if,
yeah, maybe.
Yeah, I'll do that.
Okay.
You'll do that.
Okay, I'll do that.
All right.
All right.
Um,
see if anyone responds,
legacy of Fred.
Um, look,
props to being the mostsubscribed channel at a time.
Mm-hmm.
First to hit a million.
Mm-hmm.
Always be in YouTube history becauseof that, I think that you can look at

(01:13:23):
how much YouTube kids has grown mm-hmm.
And is now like one ofthe pillars of YouTube.
Mm-hmm.
Like it's a huge, probablyobviously the largest.
Yeah.
Kids entertainment source,
Coco Melon.
Yeah.
All the stuff that I don't really knowabout, but I know is very popular.
Um, so like Fred and Lucas were pioneersin that space, so I. Congratulations,

(01:13:49):
I guess, like that's quite cool.
Probably the first web star to goon to become like a mainstream,
like bridging the gap there.
Um,
yeah, like a chil, likeone of s definitely.
Well, I think we've seen other,like channels we've covered so far.
Smosh, Ryan Higer, they got movies,but I don't think any of them

(01:14:09):
quite broke into the mainstream.
Like this is with Nickelodeon.
Yeah.
Three movies.
Yeah.
Okay.
That's a good point.
Yeah.
And like, and when you think aboutit as well, not everyone is gonna,
like the Fred Channel has 3 millionsubscribers about at the moment, how
many people have Nickelodeon in the us?

(01:14:30):
Like
a hundred million probably.
Yeah.
But that's,
but that's like, what's crazy isthat there would be people who were
like big fans of Fred, but you, wecan't really quantify the widespread.
Success of Fred, but imagine howmany people tuning into Nickelodeon
clearly, like I did on that date, wherethey're not aware of the Fred YouTube
channel and the law about Fred, Judy,Fred's mom being an addict, et cetera.

(01:14:54):
Their childhoods were incomplete.
Yeah.
But they can, but they can put thatmovie on and try and make out with
a girl that they're on a date with.
Amazing, amazing.
That is the, the legacy of Fred.
End of Fred episode.
Lucy, what are yousubscribing to this week?
Ooh, um, mochi.

(01:15:15):
Mochi.
Yes.
Just
the food.
What are your moochie racks?
Um, I had some Rabi mochi last night.
Okay.
What's that?
Which, uh, wbi mochi is more oflike a, it's not like watery, but
it's like more of like a jelly typemochi and it's usually covered in.
Powder.
So mine had KO powder, whichis like a soybean powder.
It's kind of peanutnutty, sort of tasting.
It's very yummy and a matcha powder.

(01:15:36):
Um, but also I've been quite enjoyingthose, um, little moons mochi ice
cream that you can get at Woolworths,which they're like a frozen mochi,
um, filled with ice cream or gelato.
Um, and this was like a passionfruit mango one, and it's really yum.
And I just like mochi and I, I still,I'm, I've been having a craving for mochi.
'cause I, I've been,I've been doing Pilates.

(01:16:01):
You're not, you're like, I'mnot subscribing to Pilates,
I'm subscribing to mochi.
I'm not subscribing
to Pilates yet because I'm in a lot ofpain from Yeah, I think that's the point.
Yeah.
Hopefully with time I'll becomestronger, but because I think in time
I will also be John Pilates.
I, I've, I've been, because I'vestarted doing Pilates and kind
of increased my, uh, physicalactivity, I've been really hungry.

(01:16:23):
So I've had a big cravingfor mochi and SI bowls.
It's like ironic that you are gettingthis mochi in side balls and I'm on a
diet and so I can't really eat any of it.
Well, you are, you are doing a cut.
Yeah.
Yeah.
So anyway, that's, I guess I'm subscribingto mochi a bit of, um, a bit of a,
um, yeah, I didn't really prepare.

(01:16:45):
Uh, what are you subscribing to?
I also
was struggling for subscriptions,um, mostly because, uh, I've been
playing this game called Adam Fall.
Mm-hmm.
But it's actually not.
Very good.
Oh,
so I don't really wantto implicitly enforce it.
You're like lighting it up tobe your subscription for this
week, but you changed your mind.

(01:17:06):
I don't have a lot of likesubscription worthy stuff.
Really?
The Nintendo switched to direct.
Does that, can that be your subscription?
Uh,
well I'm the cow doing a back flip.
Oh,
Mari car world.
Yeah, it does look good.
Oh,
and the Donkey Kong.
Yeah.
I'm not, no.
I don't
know if I'll be a switch early adopter.
You don't
have to force it.
Let me, let me rub you a little feed.
I think you don't have to force it.

(01:17:26):
Yeah.
Unfortunately.
Subscription this week.
I may have to, I mayhave to give it the list.
You can't pass.
You can't miss it.
Okay.
Sultana
brand?
No, no, no.
Okay.
My subscription this week is tohot water with lemon, which is a
very cool zero calorie snack thatone can have at work at home.

(01:17:54):
I like to add a bit of honey.
Yeah.
And it's nice now that theweather's cooling down just
a bit of hot water and lemon.
Your
subscription can be the weather.
No, it can't be the weather.
Okay.
It can't be the weather.
Oh, I'm sorry.
I'm already weather addicted.
Yeah, you are.
I love the weather app.
It's
actually so sorry to go on.
But Max and the weather, it's likeI've never seen someone like it's good

(01:18:15):
that you know you don't, you're notlike your ancestors and you live in
the UK 'cause I think you would likedefinitely have seasonal depression.
Well, no
'cause we would have weather technology like central heating to prevent
suffering due to the whim of outside.
But we don't have that in Australia.
Well, lots of us don't butthat's, shout out to our landlord.
Yeah.
Bigger discussion for another day.

(01:18:36):
Lucy Liven, thank you for joining me forthis episode of Rewind Time you the for
joining YouTube History me Max podcast.
We will be back nextweek with a new episode.
. If you haven't been enjoying thepodcast, then the best way you
can support the pod is to rateus on Spotify and Apple Podcasts.
But other than that, like what you'redoing now already is also amazing support.

(01:18:58):
Thank you for listening.
Thank you so much andwe'll see you next week.
Bye bye.
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