#019: How to Stay Motivated in Tough Times with Crystal Vilkaitis

Think retail is dying? Think again. This episode will completely shift your perspective on what it takes to thrive in today’s fast-changing retail world, no doom and gloom, just real strategies, fresh insights, and powerful mindset shifts.

In this episode of Richer Retailer, Cathy Donovan Wagner sits down with Crystal Vilkaitis from Rooted in Retail to discuss the evolving retail landscape. They dive deep into the heart of retail marketing, community building, and the role of business mentorship in driving modern retail success.

What You’ll Learn:

• Why retail is far from dead, it’s evolving and thriving
• The role of mindset in unlocking your success
• How AI and consumer behavior insights are reshaping retail marketing
• Why mentorship and community are critical for long-term growth
• How to improve your customer experience and create loyalty through connection

Key Takeaways:

• [01:57] Debunking the myth: Retail is evolving, not dying
• [12:20] Using AI to enhance marketing efforts and understand consumer behavior
• [26:49] Investing in growth, mentorship, and community support
• [32:48] The importance of community in retail success

Resources Mentioned:

• Click here to get your VIP tickets for EVOLVE, or Click here for your standard ticket - Use code Cathy to save $300 for a very limited time!
• Check out Crystal’s Rooted In Retail podcast for more retail insights .
• Learn how to scale your retail business with our free training: 3 Steps to Maximize Profit & Reduce Overwhelm.
• Already know you’d like to partner with RETAILMavens? Apply for a game plan call here.
• Thinking you might be ready for life after retail? Click here to watch a free training on making this decision.
• Willpower Doesn't Work - a book by Benjamin Hardy and Balance.
• Join our Richer Retailer community on Facebook: Retail Mavens Facebook Group.

Your Millie Moment:

• Identify one personal marketing barrier and take the first step to overcome it.
• Deepen your customer relationships send a personal message or create a meaningful interaction.
• Reflect on your business mindset: Are you holding yourself back?
• Join a retail-focused community for ongoing support and accountability.

Have questions? Reach out via email!

Share this episode with a fellow store owner and help them tackle cash flow challenges!

Connect with ambitious store owners in the Richer Retailer Facebook Group.

Real retail success isn’t about avoiding change, it’s about embracing it, leading with clarity, and building a business that supports the life you want. You’ve got this. And we’ve got your back.