#024: The #1 Reason Stores Fail (And How to Make Sure Yours Doesn’t)

If you’ve ever felt overwhelmed by the business side of retail, this episode is a must-listen.

In this episode Cathy answers a heartfelt question from Ali, a store owner who’s been pouring her passion into her business but is struggling with financial management, taxes, and tracking expenses. Sound familiar? Cathy breaks down the two most powerful actions retailers can take to stop spinning their wheels: Outsourcing and getting a coach.

What You’ll Learn:

• You don’t need an MBA, but you do need a basic understanding of cashflow, inventory management, and profitability to grow your business.
• Outsourcing bookkeeping and financial tasks can help you stay in your zone of genius—where your true strengths shine.
• Why the most successful retailers focus on business education and mindset growth to level up their stores.
• How business coaching provides the accountability, clarity, and direction you need to scale your store and create a legacy.

Key Takeaways:

• [02:11] Ali’s question: “I’m great at selling, but what about the business side?”
• [03:20] The importance of knowing what you don’t know
• [03:50] Cathy breaks down the two most powerful actions retailers can take
• [6:10] Cathy reveals the #1 reason stores fail

Resources Mentioned:

• Join the Richer Retailer Facebook Group: Don't miss Cathy’s 10@10 Tuesdays - Every Tuesday at 10AM CT where she answers your burning questions! Connect with other like-minded retailers who want to grow their businesses and create lasting success.
• Free Training: Want to learn more about how we help retailers grow and thrive? Check out our free training on the RETAILMavens method. 
• Ready to Work with Us? Apply for one-on-one or group coaching to get the clarity, focus, and accountability you need.

Millie Moment:

• Step back to see the big picture: You can’t grow if you’re stuck in the daily grind. Get outside perspective.
• Outsource what drains you: Focus on your strengths and let experts handle tasks like bookkeeping and taxes.
• Invest in guidance: A coach can help you avoid costly mistakes, stay accountable, and fast-track your growth.
• Take action now: Don’t wait to get the support you need. Success comes from knowing what you don’t know—and doing something about it!

Have questions? Reach out via email!

Share this episode with a fellow store owner and help them tackle cash flow challenges!

Connect with ambitious store owners in the Richer Retailer Facebook Group.

You’re not expected to know everything, but you are expected to get the help you need. Whether it’s outsourcing, business coaching, or tapping into your retail community, there’s always a path forward. Don’t let what you don’t know hold you back.