#037: Retailers Who Ask Better Questions Make More Sales with Dominick Miserandino

Ever wondered how curiosity, data, and human connection can transform your retail business?

In this episode, Cathy Wagner sits down with Dominick Miserandino, founder of RTM Nexus, for a fascinating conversation about the future of retail and the mindset shifts store owners need to stay ahead. From his start in digital media to mentoring retailers through COVID to launching a retail-tech platform, Dominick shares what he’s learned about influence, innovation, and the power of simply asking the right questions.

They dive into the real challenges independent retailers face today, the crucial role of customer insight and data, and how to think bigger without getting stuck in the weeds. This episode will inspire you to lead with curiosity, adapt boldly, and build deeper connections with your community.

What You’ll Learn in This Episode:

• Why independent retailers must adapt to changing consumer behavior
• How asking better questions leads to smarter business decisions
• The powerful connection between media, technology, and retail success
• Why a growth mindset is essential in today’s retail landscape

Key Takeaways:

• [04:00] Understanding Consumer Behavior
• [06:35] The Importance of Asking Questions
• [23:40] Experiential Retail: Connecting with the Community
• [26:00] The Role of Media and Technology in Retail

Resources & Links

• Explore more about Dominick Miserandino by visiting his website, connect on LinkedIn, and check out his company RTMNexus.com. Have a question? Ask him, he’s waiting for you!
• Dominick talks about Leadership on Humanity.
•  You’re not building just any store, you’re creating an experience, a legacy, a life that’s richer in every way. Let’s make sure the business side supports that vision. Apply for your free Gameplan Call and we’ll talk through what’s working, what’s not, and your most profitable next move.
• Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact Profit Roadmap we use in Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable.
• Thinking you might be ready for life after retail? Click here to watch a free training on how to make this big decision. 

Your Millie Moment:

Challenge yourself to ask one new question about your business each day, whether it’s about your customers, your products, or your team. Write down your answers, and if you honestly don’t know the answer, don’t be afraid to reach out for help, explore resources, or ask someone in your community.

Connect with ambitious store owners in the Richer Retailer Facebook Group.

Share this episode with a fellow store owner and help them tackle cash flow challenges!

💚 Remember: This episode reminds us that retail isn’t just about selling products, it’s about staying curious, asking better questions, and daring to see what’s possible. Every data point, every conversation with a customer, and every brave step forward helps you build something that matt